Business Development Manager

Arbor Academy · India

We're Hiring: Business Development Manager (BDM) – Degree Programs (EdTech)

Company: Arbor Academy

Location: Baner, Pune – On-site

Experience: 3 - 5 yrs

Education: Bachelor’s Degree

Job Type: Full-Time

Are you a target-driven sales leader with a passion for education? Join us in shaping careers by leading enrollments for our online/hybrid degree programs!

Position Summary

The Business Development Manager (BDM) – Degree Programs will drive student enrollments for online/hybrid degree programs by leading a team of sales counselors, managing the end-to-end admission funnel, and building partnerships to generate quality leads. This role requires strong consultative selling skills, target-driven execution, and the ability to guide prospective students through a high-consideration purchase decision (degree enrollment).

Key Roles & Responsibilities

1. Sales Strategy & Target Achievement

• Own and drive monthly/quarterly enrollment targets for assigned degree programs
• Develop and execute sales strategies to maximize conversion across the admission funnel (lead → counseling → enrollment)
• Monitor and analyze sales performance data (conversion rates, drop-offs, cycle time) to identify improvement areas

2. Team Leadership & Management

• Lead, train, and mentor a team of sales counselors/telecallers to achieve individual and team targets
• Conduct regular performance reviews, call audits, and coaching sessions to improve counseling quality
• Set daily/weekly targets and monitor team productivity through CRM and dashboards

3. Lead Management & Counseling

• Ensure timely follow-up and nurturing of leads generated through digital marketing, referrals, and walk-ins
• Personally counsel high-value or escalated prospective students on program details, fee structure, and career outcomes
• Address student/parent queries regarding curriculum, accreditation, placement support, and payment options

4. Admission Process & Documentation

• Oversee the end-to-end admission process — application, document verification, fee collection, and enrollment confirmation
• Ensure compliance with university/regulatory guidelines during the admission process
• Coordinate with academic and operations teams for smooth onboarding of enrolled students

5. Cross-functional Collaboration

• Work closely with the Marketing team to provide feedback on lead quality and campaign effectiveness
• Coordinate with Academic/Program teams to stay updated on curriculum changes, new program launches, and USPs
• Liaise with the Finance team for fee structuring, EMI options, and scholarship/discount approvals

6. Reporting & MIS

• Maintain accurate CRM records of leads, follow-ups, and conversions
• Prepare regular sales reports and MIS for management review (funnel status, targets vs. achievement, revenue)
• Forecast enrollment numbers and revenue projections for upcoming intakes

7. Partnerships & Business Development

• Identify and develop partnerships with colleges, coaching institutes, and corporations for bulk enrollments
• Represent the organization at education fairs, webinars, and promotional events

Key Skills & Requirements

• Proven experience in EdTech/education sales, preferably in degree or higher-education programs
• Strong consultative/solution-selling skills with high-ticket, high-consideration products
• Team handling experience (managing counselors/telecallers)
• Proficiency with CRM tools and MIS reporting
• Excellent communication, negotiation, and interpersonal skills
• Target-driven with a strong sense of ownership

Experience & Qualification

• Graduate/Postgraduate in any discipline (MBA preferred)
• 4–7 years of sales experience, with at least 3–4 years in a team-handling role
• Prior experience in EdTech, higher education, or degree program sales strongly preferred

Ashwini – HR | Arbor Academy

9607002776

recruiter@arboracademy.in

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