Social Media Manager – Entertainment & Creator Ecosystem

Loud Labs · New delhi, India

Company Description

Loud Labs is an innovative media company specializing in creating engaging content for diverse digital platforms. With a focus on staying at the forefront of social storytelling, we drive meaningful conversations and connect audiences with high-impact visuals and narratives. Our team thrives on creativity, collaboration, and a passion for bringing fresh perspectives to the digital landscape. By leveraging cutting-edge tools and strategies, Loud Labs continues to redefine the boundaries of content creation and digital engagement.

About the Role

We are looking for a Social Media Manager who understands the entertainment and creator ecosystem and knows how to build audiences around artists, creators, shows, digital properties, and entertainment-led content .

The ideal candidate should be highly active on social media, have a strong understanding of internet culture and emerging trends, and be able to turn entertainment moments into engaging, platform-native content.

This role requires a combination of content thinking, social media strategy, community building, trend spotting, and performance analysis .

Key Responsibilities

• Develop and execute social media strategies for creators, artists, entertainment properties, shows, and digital-first brands .
• Own day-to-day management of social media platforms including Instagram, YouTube, Facebook, X, and other relevant platforms .
• Build and maintain content calendars based on upcoming releases, shoots, appearances, events, campaigns, and cultural moments.
• Work closely with creators, artists, content teams, editors, designers, and other stakeholders to develop engaging social content.
• Identify trending formats, memes, sounds, conversations, cultural moments, and internet trends and quickly translate them into relevant content.
• Develop platform-specific content ideas, hooks, captions, CTAs, and formats designed for maximum reach and engagement.
• Build and nurture creator and fan communities , encouraging conversations and audience participation.
• Monitor comments, DMs, mentions, fan conversations, and overall audience sentiment.
• Develop social media campaigns around content launches, shows, events, collaborations, announcements, and creator moments .
• Identify opportunities to increase organic reach, audience growth, engagement, and creator visibility.
• Track and analyse performance metrics including reach, engagement, views, watch time, shares, saves, follower growth, retention, and CTR .
• Use performance insights to continuously refine content strategy and publishing approach.
• Monitor competitors, creators, entertainment pages, and emerging digital trends to identify content opportunities.
• Prepare regular social media performance reports and actionable recommendations.
• Stay updated with evolving platform algorithms, features, formats, creator trends, and digital culture.

Requirements

• 2–5 years of experience in social media management, preferably within entertainment, media, creator economy, talent management, digital content, or influencer marketing .
• Strong understanding of Instagram and YouTube , with working knowledge of other major social platforms.
• Proven experience managing social media for creators, artists, entertainment properties, shows, or digital personalities .
• Strong understanding of creator-led content and fan communities .
• Excellent understanding of internet culture, memes, trends, viral formats, and social media behaviour .
• Ability to understand a creator/artist's personality and translate it into a consistent digital identity and voice .
• Proficiency in Google Sheets/Excel and social media analytics tools.

Ideal Candidate

• Lives and breathes social media and internet culture .
• Understands why a piece of content will perform, not just look good .
• Has a strong sense of what works for creators, artists, fans, and entertainment audiences .
• Is equally comfortable brainstorming a viral Reel and analysing its performance the next day.
• Has strong ownership, initiative, and the ability to work independently.
• Brings a genuine interest in entertainment, creators, pop culture, digital media, and online communities .