Copywriter

R K SWAMY Limited · Delhi, India

Location: Delhi

Experience: 2–4 Years

Industry: Advertising / Mainline Advertising

Employment Type: Full-time

About the Role

We are looking for a creative and concept-driven Copywriter with 2–4 years of experience in a mainline advertising agency to join our creative team in Delhi.

The ideal candidate should be passionate about advertising, have a strong command of language, and be able to turn a brief into a strong, original and compelling communication idea .

The role will involve working closely with Art Directors, Creative Directors, Strategy and Client Servicing teams to develop integrated campaigns across TV, Print, Radio, Outdoor and Digital .

Key Responsibilities

Creative Conceptualisation

• Understand creative briefs and translate them into strong communication ideas.
• Develop campaign concepts, big ideas, taglines, headlines and campaign narratives .
• Participate actively in brainstorming and ideation sessions.
• Develop ideas that are relevant to the brand, audience and communication objective.
• Work closely with Art Directors to ensure that copy and visual ideas complement each other .

Copywriting & Campaign Development

• Write compelling and engaging copy for:
• Print advertisements
• TVCs and film scripts
• Radio spots
• Outdoor/OOH
• Digital and social media
• Brochures, presentations and other brand communication
• Develop short-form and long-form copy while maintaining the brand's tone and personality.
• Adapt campaign ideas and messaging across different media without losing the core thought.
• Write scripts, storyboards and communication narratives for films and other audio-visual content.

Required Skills & Competencies

• Excellent command of English , both written and verbal.
• Strong creative and conceptual thinking .
• Ability to write sharp, memorable and impactful copy.
• Strong understanding of advertising and brand communication .
• Ability to develop ideas beyond just writing lines.
• Strong storytelling and script-writing abilities.
• Good understanding of TVC, Print, Radio and Outdoor advertising.
• Ability to work collaboratively with Art Directors and other creative teams.
• Strong attention to detail and proofreading skills.
• Ability to handle multiple briefs and work under tight deadlines.
• Good presentation and communication skills.

Qualification & Experience

• 2–4 years of relevant experience in a mainline advertising agency is preferred.
• Candidates with experience working on ATL/mainline campaigns across TV, Print, Radio and Outdoor will be preferred.
• Experience across multiple categories/brands will be an advantage.
• Bachelor's/Master's degree in English, Mass Communication, Advertising, Journalism, Creative Writing or a related discipline preferred.
• A strong portfolio of advertising campaigns, conceptual work, scripts and copywriting samples is mandatory .

Interested candidates share your CV and Portfolio at