Business Development Manager - Kerala Healthcare

Yana IVF & Fertility Centre · India

** ONLY RECRUITING KERALA HEALTHCARE EXPERIENCE CANDIDATES **

Company Description Yana IVF & Fertility Centre is dedicated to supporting individuals and couples facing challenges in building a family, offering advanced fertility treatments tailored to their unique needs. The centre specializes in in vitro fertilization (IVF) and egg and embryo freezing (oocyte and embryo cryopreservation), using the latest technologies in reproductive medicine. A multidisciplinary team of board-certified reproductive endocrinology and infertility specialists, nurses, and laboratory professionals focuses exclusively on fertility-related care and guidance. Yana IVF & Fertility Centre achieves strong pregnancy outcomes through IVF and ICSI, as well as successful egg freezing and thawing procedures that support accurate and favorable birth rates. The centre’s fertility specialists have played a pioneering role in developing and applying modern fertility treatment technologies.

Key Responsibilities

• Promote hospital services, specialties, and health packages to the public and referral sources.
• Build and maintain relationships with clinics, doctors, pharmacies, laboratories, corporates, and healthcare partners.
• Conduct field visits and marketing activities to generate patient referrals.
• Coordinate health camps, awareness programs, medical camps, and promotional events.
• Support digital and offline marketing campaigns.
• Meet monthly patient conversion and referral targets.
• Maintain daily activity reports and submit marketing updates to management.
• Collect market feedback, competitor analysis, and patient insights.
• Assist in branding activities, tie-ups, and community outreach programs.
• Coordinate with telecalling, operations, and front office teams for lead follow-up.
• Ensure proper follow-up of enquiries generated through campaigns and field activities

Required Skills

• Good communication and interpersonal skills
• Marketing and relationship-building ability
• Basic knowledge of hospital services and healthcare industry
• Presentation and negotiation skill
• Ability to travel for field marketing activities