Marketing Manager

About the client

Our client is a reputable international-level health and fitness brand promoting an active lifestyle through an accessible network of high-tech and smart fitness clubs.

Job Title

Marketing Manager

Location

Karachi (On-Site)

Salary

Market-based

Job Timings

Monday to Friday

Experience

5-7 years

Education

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A Master's in Business Administration (MBA) with a specialization in Marketing is preferred.

Preferred Skills

• Proven experience as a Marketing Manager, preferably in the fitness or wellness industry.
• Strong understanding of digital marketing, social media, and content creation.
• Exceptional written and verbal communication skills.
• Creative mindset with the ability to develop innovative marketing strategies.
• Proficient in data analysis to inform marketing decisions.
• Strong project management and organizational skills.
• Familiarity with the fitness and health landscape in Karachi.
• Team player with leadership qualities.
• Knowledge of customer relationship management (CRM) tools.

Key Responsibilities

• Develop strategic marketing plan with quarterly quantifiable goals and milestones.
• Designing, managing, and evaluating marketing campaigns for B2C and B2B.
• Organizing promotional events and coordinating day-of deliveries and staffing.
• Manage and coordinate outsourced marketing agency and other 3rd party vendors/freelancers.
• Support integrated cross-channel digital campaign planning and execution across multiple digital touchpoints.
• Manage the SEO and paid media agency to drive best-in-class organic and paid search strategy and execution for the markets.
• Manage a budget for social media, leverage advanced knowledge of social media platforms and collaborate with agencies on content calendar, publishing, community management and social listening.
• Review current marketing campaigns for weaknesses and develop solutions within budget constraints.
• Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights.
• Research and evaluate the latest trends and techniques to find new and better ways of measuring social media activity.
• Deploy social listening tools and lead competitor intelligence across digital and social platforms.
• Oversee content creation that is in line with brand guidelines and locally relevant, created for different online platforms and channels.
• Form key relationships with influencers across the social media platforms.
• Identify potential new markets and create a plan to enter the market.
• Partner with internal teams and advertising agencies and use data from past marketing events to estimate product demand.
• Brainstorm fresh advertising ideas with senior management.

Personal Characteristics

Execution-focused, well-organized and good communication skills.

Must-Have

Confidence and ability to manage high-pressure situations and multiple stakeholders.

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