Performance management specialist

IndoBevs · Delhi, India

About The Role:

As a Performance Marketing Manager, he/she will own the end-to-end digital growth engine for Indo Bevs brands across paid media/ sponsored campaigns, consumer acquisition, retention, and analytics. He/she will work closely with brand, creative, and sales teams to execute high-impact campaigns that deliver measurable business outcomes.

This role requires a mix of analytical thinking, experimentation, creative strategy, and execution excellence.

Key Responsibilities:

Performance Marketing & Growth Plan, execute, and optimize paid campaigns across Meta, Google, You Tube, programmatic, and emerging digital platforms. Drive consumer acquisition, engagement, and online/offline conversions. Scale campaigns while maintaining target CAC, ROAS, and conversion efficiency. Build full-funnel growth strategies across awareness, consideration, and conversion stages.

Campaign Management Manage media budgets and allocation across channels. Continuously monitor campaign performance and optimize creatives, audiences, placements, and bidding strategies. Run A/B tests across creatives, landing pages, and targeting cohorts.

Analytics & Reporting Track and analyse KPIs including ROAS, CAC, CTR, CPM, LTV, retention, and conversion rates. Create dashboards and weekly/monthly performance reports with actionable insights. Use data to identify growth opportunities and improve marketing effectiveness.

Consumer & Audience Insights Develop audience segmentation strategies using behavioural and demographic insights. Collaborate with brand teams to translate consumer insights into high-performing campaigns. Monitor digital trends, competitor activity, and emerging growth channels.

Cross-functional Collaboration Work closely with creative, content, influencer, brand, and trade marketing teams. Coordinate with agencies and platform partners for campaign execution and optimization. Support new product launches and seasonal campaigns with integrated digital strategies.

Experience: Experience in alco-bev, food & beverage is mandatory.

Knowledge of marketing automation, CRM journeys, or retention marketing preferred.

Skills Hands-on expertise in: Meta Ads Manager Google Ads Google Analytics (GA4) Google Tag Manager You Tube Ads Performance reporting tools