Job Description
Business Development Executive – B2 B / Pre-Sales
Company: Event Iron India Private Limited
Location: Noida
Employment Type: Full-time
Experience: 1–3 Years
Industry: Mar Tech / Sales Tech / Technology Services
About Event Iron
Event Iron is a growing Mar Tech and Sales Tech services company helping businesses get more value from their technology, data, and digital operations.
We work across areas such as Marketing Operations, CRM & Rev Ops, Marketing Automation, Event Technology, Integrations & Migrations, Data & Analytics, and AI Operations .
Our work involves supporting businesses with the right combination of people, process, technology, and data to improve their marketing and sales operations.
About the Role
We are looking for a confident, proactive, and well-spoken Business Development Executive – B2 B / pre-Sales to support our business growth initiatives.
This is a hands-on B2 B business development role focused on identifying potential clients, researching decision-makers, generating leads, conducting outbound outreach, following up with prospects, qualifying initial interest, and scheduling meetings for the leadership team.
The ideal candidate should have 1–3 years of experience in B2 B Business Development, Inside Sales, Lead Generation, Sales Development, or Pre-Sales , preferably within IT Services, Saa S, Mar Tech, Digital Marketing, Consulting, or other B2 B services .
You should be comfortable communicating with prospects through Linked In, email, and calls , and should be able to represent Event Iron professionally during initial conversations.
Key Responsibilities
1. Lead Generation & Prospect Research
Identify companies and accounts that fit Event Iron's target customer profile. Research companies, industries, decision-makers, and relevant business contacts. Build and maintain accurate prospect and target-account lists. Use Linked In, company websites, Sales Navigator, databases, and other relevant sources for prospect research. Identify relevant decision-makers such as Marketing, Sales, Revenue, Operations, and Technology leaders.
2. Outbound Sales & Prospect Outreach Conduct B2 B outreach through Linked In, email, and calls . Create clear and personalized outreach messages based on the prospect and company. Introduce Event Iron's services and generate initial interest. Follow up consistently with prospects across multiple touchpoints. Maintain professional communication throughout the prospecting process. Support outreach campaigns for both domestic and international markets.
3. Lead Qualification
Understand a prospect's business, technology, and operational requirements at a basic level. Ask relevant initial qualification questions. Identify potential business opportunities and determine whether a prospect is relevant to Event Iron's services. Share qualified opportunities with the leadership team. Maintain accurate information about prospect conversations, requirements, and next steps.
4. Meeting & Appointment Setting
Schedule discovery calls and introductory meetings with qualified prospects. Coordinate calendars between prospects and Event Iron's leadership team. Share relevant meeting details with prospects before the call. Send reminders and manage follow-ups. Ensure there is proper handover of prospect information before meetings.
5. Sales & Pre-Sales Support
Work closely with the leadership team to understand Event Iron's services and target markets. Prepare basic prospect/account summaries before meetings. Support proposal and follow-up activities when required. Assist in coordinating information required for early-stage sales conversations. Maintain follow-up with prospects after initial meetings as directed by the sales/leadership team.
6. CRM & Reporting
Maintain accurate records of leads, prospects, communication, follow-ups, and meeting status. Update CRM, Excel, or Google Sheets regularly. Track outreach activities, responses, qualified leads, and meetings booked. Share regular updates on lead-generation and business development activities. Maintain a structured follow-up pipeline and ensure no relevant prospect is missed.
What We Are Looking For
We are looking for someone who:
Has 1–3 years of B2 B Business Development, Inside Sales, Lead Generation, SDR/BDR, or Pre-Sales experience . Has preferably worked in IT Services, Saa S, Mar Tech, Digital Marketing, Consulting, Technology Services, or another B2 B services environment . Has excellent spoken and written English . Is confident communicating with business professionals and decision-makers. Is comfortable with cold calling, Linked In outreach, email outreach, and follow-ups. Can conduct basic prospect and account research independently. Understands the fundamentals of B2 B lead generation and appointment setting. Can communicate the value of a service clearly and professionally. Is organized and comfortable maintaining lead trackers or CRM records. Is persistent, proactive, and comfortable working with measurable targets. Can work independently while coordinating closely with leadership and internal teams.
Preferred Skills
Linked In Sales Navigator Linked In prospecting Email outreach tools CRM tools such as Hub Spot, Salesforce, Zoho, etc. Excel / Google Sheets Lead generation and prospecting tools Basic understanding of Saa S, IT Services, Mar Tech, Sales Tech, CRM, or digital marketing Experience working with international B2 B prospects
Preferred Industry Experience
Candidates with experience in any of the following industries will be preferred:
IT Services Saa S Mar Tech Sales Tech Digital Marketing
