CRM Manager

Location: Big Motoring World Head Office, Gillingham Business Park, KentAbout the roleBig Motoring World is looking for a highly analytical and strategic CRM Manager to take ownership of our customer lifecycle communications. This is an exciting opportunity to shape how we engage with customers across every stage of their journey from first enquiry to long-term loyalty.As our CRM Manager, you will lead the planning, execution, and optimisation of multi-channel campaigns across email, SMS, WhatsApp, and postal communications. You’ll design customer journeys, build automated flows, and use data-driven insights to create personalised, impactful messages that improve engagement, retention, and conversion.You will manage and segment our customer database, maintain strong data hygiene, and support the development of our CRM and CDP capabilities. Working closely with digital, IT, sales, and call centre teams, you will ensure our CRM activity is seamless, targeted, and fully integrated across the business. #J-18808-Ljbffr