Senior Executive/ Assistant Manager - Social & Content

TAFE - Tractors and Farm Equipment Limited · India

Principal Accountabilities -

Social Media Marketing

• Manage social media brand pages and ensure high level of engagement on digital brand properties
• Plan, ideate, create and execute social media calendars and posts
• Conceptualize and work with agencies to create brand content and digital collateral
• Write ad copies, and social media copies for the media campaigns and SMM platforms
• Research industry-related topics and pitch for new blog ideas. Create, conceptualize and proofread blog content for relevant topics
• Script writing for AVs and documentaries and forming Long-term content strategy and marketing ideas
• Ability to adhere to the brand voice, research, and identify target audience preferences and trends
• Write marketing copy to promote our products/services

Website Management & SEO

• Create and curate blogs for various sites and align with SEO requirements by digital marketing teams.
• Work with agencies regularly to maintain SEO and SEM practices.
• Ensure that all communication collaterals (within and outside the team) follow brand standards and guidelines.

Software and hardware skills

• Basic knowledge of Premier Pro, Adobe audition, Adobe suite for video and audio editing
• Basic knowledge of Photography and Videography for online content creation

Online Reputation Management (ORM)

• Observe and manage online reputation on all social media platforms and work with agencies for suitable responses
• Proactive response ready mechanism built in for crisis communication.

Multimedia creation

• Video and photo editing skills will be a plus
• Develop presentations, reports, films, AVs and video concepts for various projects, and internal reviews

Candidate Specifications -

• The ideal candidate should be well versed in writing Hindi copies for social, campaigns, blogs and other platforms as well, while being good at the English counter-parts as well.
• Must have excellent content creation/language/writing skills
• Should have excellent communication skills, strong interpersonal skills, a natural drive to achieve, and good execution skills
• Ability to lead projects on their own and adhere to tight delivery deadlines