B2B Sales Executive -FMCG/D2C

Éprise · Delhi, India

Eprise is looking for a driven and result-oriented B2B Sales Executive to lead revenue growth across HORECA, institutional, and emerging B2B channels. The ideal candidate will be responsible for building a strong sales pipeline, acquiring new accounts, managing key relationships, and expanding Eprise's footprint into new industry segments. This role demands a hunter mindset combined with strong account management and negotiation skills, suited for candidates with an FMCG or D2C sales background.

• Own monthly, quarterly, and annual B2B revenue targets.
• Identify and acquire new B2B customers to build a strong sales pipeline.
• Generate business through cold calling, references, networking, field visits, LinkedIn, industry databases, and other prospecting channels.
• Convert prospects into recurring customers and drive repeat business.
• Develop and execute territory-wise and segment-wise sales plans.

Build Eprise's presence across:

• Hotels
• Restaurants
• Cafés
• Cloud kitchens
• Caterers
• QSRs
• Bakeries
• Food service operators
• Bars, lounges, and hospitality businesses

Understand customer requirements, consumption patterns, pricing expectations, and procurement processes to create relevant B2B offerings.

Explore opportunities beyond HORECA, including:

• Corporate offices and cafeterias
• Schools and educational institutions
• Hospitals and healthcare institutions
• Co-working spaces
• Travel and transportation
• Events and catering companies
• Retail chains
• Distributors and wholesalers
• Manufacturing and industrial cafeterias
• Other large-volume consumption businesses

Identify new industry segments where Eprise products can create value and develop these channels from scratch.

• Build strong relationships with procurement heads, purchase managers, chefs, owners, F&B managers, and business decision-makers.
• Manage the complete sales cycle from prospecting to negotiation, onboarding, order execution, and repeat purchase.
• Understand account-level potential and increase share of wallet.
• Ensure high customer retention and develop long-term partnerships.

• Maintain a healthy and accurate sales pipeline.
• Track leads, meetings, samples, quotations, negotiations, closures, and repeat orders.
• Maintain regular sales reports and forecasts.
• Monitor conversion rates, average order value, customer acquisition cost, and account growth.
• Provide market intelligence and competitor insights to the management team.

• Prepare quotations and commercial proposals.
• Negotiate pricing, volumes, payment terms, and commercial agreements within company guidelines.
• Work closely with internal teams to ensure smooth order fulfilment and customer service.
• Identify opportunities for bulk orders, annual contracts, and recurring supply arrangements.

• Map the local B2B market and identify high-potential accounts.
• Track competitor brands, pricing, product offerings, and distribution strategies.
• Identify emerging consumption occasions and industries for Eprise products.
• Suggest new products, pack sizes, pricing models, and B2B propositions based on customer feedback.

• Strong prospecting, cold-calling, and lead generation skills.
• Excellent relationship-building and key account management abilities.
• Strong commercial acumen — quotations, negotiations, pricing structures.
• Proficiency with CRM tools and sales reporting/forecasting.
• Market mapping and competitor analysis skills.
• Excellent communication, presentation, and interpersonal skills.
• Self-driven, target-oriented, and comfortable with extensive field travel.

• Graduate/MBA in Sales, Marketing, or Business Administration (preferred).
• 3+ years of experience in B2B / HORECA / Institutional / D2C sales, preferably in the FMCG, food & beverage, or hospitality supply industry.
• Proven track record of new account acquisition and revenue target achievement.
• Existing network within HORECA, institutional, or corporate procurement channels is a strong plus.

• Competitive fixed salary with performance-linked incentives.
• Opportunity to build and scale new B2B channels from the ground up.
• Fast-paced, growth-oriented FMCG/D2C environment.