Performance marketing

Key Responsibilities:
Plan, execute, and optimize Google Search campaigns focused on lead generation
Manage and scale App Campaigns (UAC) for installs and in-app conversions
Conduct keyword research, audience targeting, and competitor analysis
Create and test high-performing ad copies and creatives
Monitor and optimize campaigns to improve CPL, CPA, ROI, and conversion rates
Set up and manage tracking using Google Analytics, Tag Manager, Firebase/Appsflyer
Perform A/B testing across ads, landing pages, and audiences
Analyze campaign data, generate insights, and share performance reports
Work closely with product, design, and sales teams to optimize the user journey and conversion funnel
Requirements:
2+ years of hands-on experience in performance marketing
Strong expertise in Google Ads (Search + App Campaigns)
Good understanding of attribution, conversion tracking, and analytics tools
Data-driven mindset with strong analytical and problem-solving skills
Ability to manage budgets and deliver measurable growth