Retention Manager

Department: Retention MarketingReports to: VP, RetentionLocation: SoHo New York, NY (in office 4 days a week)Level: Manager

Make sure to apply with all the requested information, as laid out in the job overview below.
The RoleWe are looking for a Retention Manager to own the end-to-end execution of our email and SMS campaigns. You will manage the full campaign lifecycle - from initial concept and merchandising calendar alignment through creative briefing, build, QA, and deployment. You will lead the creative and content production pipeline, ensuring the right message reaches the right customer on time, every time.
What You Will OwnCampaign ExecutionOwn the full campaign lifecycle from concept through deployment for both prospect and customer audiencesBuild, schedule, QA, and monitor all email and SMS sends across the CRM platformMaintain and enforce send calendar discipline - ensuring campaigns deploy on time with correct segmentation, content, and suppression logicPartner with lifecycle and acquisition leads to translate strategic priorities into executable campaigns
Merchandising CalendarOwn the retention marketing merchandising calendar - coordinating product launches,, seasonal pushes, and evergreen sendsAlign the email/SMS calendar with broader marketing, and product calendars to maximize impactManage send cadence to balance revenue goals with subscriber health
Creative & Asset ProductionLead the creative production pipeline for retention marketing - briefing, reviewing, and approving email/SMS creative, 3D assets, and contentManage the creative and content production team and external creative resources as neededEstablish and maintain creative production workflows, timelines, and quality standardsEnsure brand consistency across all retention touchpoints while driving creative testing and iteration
QA & Operational ExcellenceOwn the QA process for all outbound sends - links, rendering, segmentation accuracy, dynamic content, lists etc.Monitor send health metrics and take actionBuild and maintain operational documentation - SOPs, checklists, and runbooks for campaign execution
Qualifications3-7 years in CRM/email marketing operations, ideally in DTC ecommerce or beauty/CPGDeep hands-on experience with an enterprise ESP or engagement marketing platform (Klaviyo, Braze, Iterable, Sailthru) - you can build a campaign from scratch, not just brief oneStrong project management instincts - you naturally build calendars, track dependencies, and hold people to deadlinesExperience managing creative teams or production workflows - you know how to brief designers and move assets through review cycles efficientlyDetail-oriented to the point of obsession - you catch the broken link, the wrong segment, the misaligned image before it shipsComfortable with high send volume and a fast-moving calendarYou default to process over heroics - you would rather build a system that prevents errors than personally catch them every time
ABOUT IL MAKIAGE & ODDITYIL MAKIAGE is a technology-driven beauty company based in NYC. We are defining and building the future of beauty by using unparalleled technology and AI to connect people with superior, painstakingly tested beauty products. We invest heavily behind our capabilities and strongly support experimentation and intellectual freedom to push the boundaries of what technology and data science can achieve.
ODDITY is a consumer tech company that builds and scales digital-first brands to disrupt the offline-dominated beauty and wellness industries. The company serves over 40 million users with its AI-driven online platform, deploying data science to identify consumer needs and developing solutions in the form of beauty and wellness products. ODDITY owns IL MAKIAGE, SpoiledChild, and Methodiq, with business headquarters in New York City, an R&D center in Tel Aviv, and a biotechnology lab in Boston. xzbcwsv Our culture is fast-paced, innovative, agile, and offers every team member the opportunity to drive meaningful impact.