Director Brand Strategy

Director Brand Strategy

In order to make an application, simply read through the following job description and make sure to attach relevant documents.
The Opportunity:Join a forward-thinking company in the retail industry, developing innovative products that support customers in outdoor and remote environments. In this strategic leadership role, you will shape brand positioning, narrative, and go-to-market strategy, building customer preference and connecting brand storytelling to business growth. Partner across creative, product, customer experience, performance marketing, retail, and B2B teams to create a clear, differentiated brand experience.
Responsibilities:Own brand strategy, positioning, messaging, and the long-term narrative.Clarify target audiences, customer needs, category positioning, and competitive differentiation.Lead annual and quarterly brand planning, campaign strategy, and success metrics across DTC, retail, B2B, and partnerships.Develop go-to-market strategies for new products and features, aligning brand and performance marketing.Partner with creative teams to develop strategic briefs and ensure campaigns reflect customer insight and brand direction.Represent the customer across product, customer experience, sales, and leadership teams, aligning brand promises with real experiences.Guide retail, B2B, and partnership messaging and storytelling.Track brand health and business outcomes, using customer research and competitive insights to refine strategy.
Must-Have Skills:7+ years of experience in brand management, marketing strategy, or product marketing.Demonstrated experience owning and growing a brand.Strong expertise in brand positioning, customer insight, and messaging frameworks.Experience partnering with creative teams to bring brand strategy to life.Proven cross-functional leadership and ability to influence without direct authority.Confidence presenting to executive leadership and making the case for strategic decisions.Experience in fast-paced, entrepreneurial, or challenger-brand environments.Experience with DTC and retail brands, product launches, or category development.
Nice-to-Have Skills:Experience in security, construction, agriculture, outdoor, or B2B-adjacent industries.Background working with subscription or hardware-enabled products.Experience developing brand strategy for a new or emerging product category.Strong ability to balance long-term brand building with near-term business impact. xzbcwsv Experience mentoring or developing brand team members.