Paid Social Specialist

Position Summary:Optomi, in partnership with a leading organization, is seeking a Paid Social Specialist to support the execution and optimization of large-scale, performance-driven digital advertising campaigns. This individual will focus on driving customer acquisition, conversions, and campaign efficiency through data-driven paid media strategies. The ideal candidate will have hands-on experience with demand-side platforms (DSPs), direct-response marketing, and campaign performance analysis.

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What the Right Candidate Will Enjoy:Supporting large-scale paid media campaigns focused on customer acquisition and conversion.Working hands-on with leading advertising platforms and DSPs.Collaborating with internal teams, external agencies, vendors, and platform partners.Identifying opportunities to improve campaign performance through testing, optimization, and data analysis.Working in a fast-paced, collaborative environment with opportunities to contribute to paid media strategy and execution.
What Type of Experience Does the Right Candidate Have?2+ years of experience in paid media, digital advertising, programmatic advertising, or performance marketing.Hands-on experience with advertising platforms such as Amazon Ads, DV360, Yahoo DSP, Google Ads, or CM360/Campaign Manager.Strong understanding of direct-response marketing, customer acquisition, and conversion-focused campaigns.Advanced proficiency in Excel for campaign tracking, reporting, and performance analysis.Experience implementing, managing, monitoring, and optimizing paid advertising campaigns.Strong analytical skills with the ability to interpret campaign performance metrics and identify optimization opportunities.Excellent communication, organizational, and stakeholder management skills.Nice to Have: Experience in entertainment, streaming, subscription-based businesses, or Airtable.
What Are the Responsibilities of the Right Candidate?Support the implementation and execution of paid media strategies focused on customer acquisition, conversions, and efficiency.Manage and optimize paid advertising campaigns across DSPs and digital advertising platforms.Coordinate campaign setup, implementation, quality assurance, and launches to ensure accurate execution.Monitor campaign performance against key KPIs and identify opportunities for improvement.Analyze campaign data and utilize Excel to maintain reporting, tracking, and performance insights.Support budget optimization across advertising platforms and tactics to maximize return on marketing spend.Collaborate with internal stakeholders, external agency partners, and vendors to ensure successful campaign execution.Research, develop, and test new audience segments, creative strategies, and landing page experiences.Troubleshoot campaign issues, track implementation progress, and ensure advertisements launch correctly. xzbcwsv Contribute to ongoing campaign testing, optimization, and strategic planning initiatives.