Marketing communications manager

QubeHealth-Pay · Mumbai, India

DESCRIPTION:

We are looking for a B2 B2 C Marketing Campaign Manager. In this role, you will be responsible for creating and executing data-driven, automated marketing campaigns that nurture leads and drive business growth. You will leverage tools like Web Engage, Gupshup or any such CRM tool to optimise campaign performance and enhance the user journey for our B2 B audience.

Key Responsibilities : Develop and execute multi-channel B2 B marketing campaign s across Email, Whats App, SMS, and Push Notification s to acquire and retain Qube Health App User s Design and implement automated user journey s Create and manage landing pages, forms, email templates, and lead-nurturing workflow s within marketing automation tools . Segment B2 B audiences based on industry, company size, engagement levels, and behaviou r to deliver personalised messaging . Track and optimise campaign performance with analytical tools . Generate performance report s on key metrics like open rates, click-through rates, conversions, and pipeline impac t, and use insights to improve future campaigns . Work closely with sales and account management teams to align marketing efforts with business goals . Ensure marketing automation best practice s to improve lead quality, reduce churn, and increase engagement . Optimise database hygiene, reducing list decay and increasing deliverability and engagement

. Qualifications & Skills :2.5+ years of experienc e in B2 B Marketin g Hands-on experience with Web Engage, Gupshup, and Hub Spo t (or similar marketing automation platforms) . Proficiency in email marketing, Whats App marketing, SMS campaigns, and push notification s . Analytical mindset with experience in tracking, reporting, and optimising marketing performanc e . Excellent communication skill s to craft compelling messaging for a professional audience . Ability to work cross-functionally with sales, product, and customer success teams . If you’re a data-driven marketer passionate about B2 B lead generation and automation, we’d love to hear from you

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