Creative Strategist

Fort Lauderdale United FC (FTL UTD) is a professional soccer club founded in November 2023 and based in Broward County, Florida. The club fields a women's professional team, is launching a men's team, and is building a multi-sport youth platform across South Florida. We're looking for a Creative Strategist who can turn our stories into full youth programs and full stands.

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The Creative Strategist decides what photos and videos we make, who they're for, and why, andjudges every piece by one test: did it drive youth registrations or ticket sales? You'll build the creative plan for two audiences, parents choosing youth programs and fans buying tickets, brief the people who shoot and edit, and work with our Digital Marketing Manager to test, measure, and scale what converts.
Key ResponsibilitiesBuild and own the photo and video creative strategy for youth registrations and for ticket sales, with distinct messaging for parents and for fansWrite creative briefs covering story, hook, format, length, and call to action for each campaign and registration or match windowDirect shoots at practices, camps, games, and community events, working with videographers, photographers, and student content creatorsPlan and run creative tests (hooks, thumbnails, formats, talent, offers) and decide what to scale, iterate, or cut based on cost per registration and cost per ticketWork with the Digital Marketing Manager on ad creative for Meta and TikTok, retargeting, and seasonal campaign calendarsDevelop recurring content formats: player and coach stories, game-day hype, behind-the scenes, parent testimonials, and player development highlightsKeep a creative library organized by audience, sport, program, and performanceMake sure all content involving minors follows club policies on consent, privacy, and safeguarding
Requirements3+ years in creative strategy, performance creative, or content marketing, with work tied to measurable conversions (sign-ups, sales, or bookings)A portfolio showing specific creative alongside its results, such as cost per conversion or conversion rateHands-on experience running structured creative tests on Meta and/or TikTokStrong instincts for short-form video: hooks in the first seconds, pacing, captions, and native platform stylesAbility to write clear creative briefs and direct shooters and editorsComfortable reading ad performance data and turning it into next stepsAvailable for evenings and weekends at games and events
PreferredExperience in sports, live events, ticketing, or youth and family programsBilingual in English and SpanishAble to shoot and edit yourself (CapCut, Premiere, Lightroom) when neededExperience with UGC and creator partnerships, including local athletes and parentsKnowledge of Broward County and South Florida communitiesFamiliarity with ticketing and registration platforms
What success looks like: First 90 daysA written creative strategy covering both audiences: parents for youth registrations and fans for ticket salesA content plan and shoot calendar aligned to registration windows and the match scheduleFirst round of creative tests live, with results reviewed weekly with the Digital Marketing ManagerA creative library set up and organized by audience, program, and performance
First yearCost per registration and cost per ticket falling over the year, with clear evidence of which creative drove itA set of proven content formats for each audience that can be produced on repeatA dependable production team of shooters, editors, and student creators working from your briefs
DetailsLocation: Broward County, FL (on-site, with time at fields, games and events)Type: Full-timeReports to Founder & ChairmanWorks with Digital Marketing Manager (Paid Social & Registrations), coaches, ticketing staffCompensation [Salary range to be set] plus [performance bonus, if offered]Production budget [Monthly budget for shooters, editors and creators to be set]
How to applySend your resume and a short note on why sports creative interests you to
Include:1. A portfolio link with at least three pieces of photo or video creative, each with the goal and the results it drove2. One example of a creative test you ran: what you tested, what won, and what you did next
Shortlisted candidates will be asked to sketch a creative brief for either a youth registration campaign or a home-game ticket push.Shortlisted candidates will be asked to sketch a creative brief for either a youth registration campaign or a home-game ticket push
Shortlisted candidates will be asked to sketch a creative brief for either a youth registration campaign or a home-game ticket push. xzbcwsv PreferredExperience in sports, live events, ticketing, or youth and family programsBilingual in English and SpanishAble to shoot and edit yourself (CapCut, Premiere, Lightroom) when neededExperience with UGC and creator partnerships, including local athletes and parentsKnowledge of Broward County and South Florida communitiesFamiliarity with ticketing and registration platforms
What success looks like: First 90 daysA written creative strategy covering both audiences: parents for youth registrations and fans for ticket salesA content plan and shoot calendar aligned to registration windows and the match scheduleFirst round of creative tests live, with results reviewed weekly with the Digital Marketing ManagerA creative library set up and organized by audience, program, and performance
First yearCost per registration and cost per ticket falling over the year, with clear evidence of which creative drove itA set of proven content formats for each audience that can be produced on repeatA dependable production team of shooters, editors, and student creators working from your briefs
DetailsLocation: Broward County, FL (on-site, with time at fields, games and events)Type: Full-timeReports to Founder & ChairmanWorks with Digital Marketing Manager (Paid Social & Registrations), coaches, ticketing staffCompensation [Salary range to be set] plus [performance bonus, if offered]Production budget [Monthly budget for shooters, editors and creators to be set]
How to applySend your resume and a short note on why sports creative interests you to
Include:1. A portfolio link with at least three pieces of photo or video creative, each with the goal and the results it drove2. One example of a creative test you ran: what you tested, what won, and what you did nextShortlisted candidates will be asked to sketch a creative brief for either a youth registration campaign or a home-game ticket push
Shortlisted candidates will be asked to sketch a creative brief for either a youth registration campaign or a home-game ticket push.