Marketing Director

Marketing DirectorLocation: Mequon, WI (In-Person)

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Position SummaryFlow-Tech Systems is seeking a hands-on performance Marketing Director to lead strategy, creative execution, and brand development across its water treatment technology brands serving markets including Aquatics, HVAC, Data Centers, Industrial, Power Generation, and other developing business segments. This is not a maintenance role; this is a build-it role. You will develop and execute a cohesive marketing strategy that elevates brand authority, communicates measurable technical superiority, and drives engagement across a national rep network and direct markets. You will work directly with Business Development and manage in-house and outsourced graphic designers, with anticipated team growth in 2027. This role is ideal for a design-fluent performance marketer who thrives in technical environments and wants full ownership of brand execution.
Key ResponsibilitiesStrategic LeadershipDevelop and execute a unified marketing strategy across all company brandsEstablish brand positioning frameworks for each vertical marketTranslate technical performance data into compelling, digestible messagingDrive data-driven growth by setting ambitious, measurable lead generation and pipeline contribution goalsCreate annual and quarterly marketing roadmapsPerformance Marketing & Lead GenerationDesign, execute, and optimize multi-channel performance marketing campaigns (LinkedIn, Google Ads, programmatic, retargeting) to generate high-quality leads across verticalsBuild and manage end-to-end lead generation systems including landing pages, conversion funnels, lead scoring, nurturing sequences, and CRM integration to support both direct sales and the national rep networkEstablish clear KPIs and implement regular reporting/dashboarding to measure and continuously improve marketing effectivenessCollaborate closely with Business Development to align marketing efforts with sales targets, qualify inbound leads, and shorten sales cycles through targeted content and offersTest and iterate on creative, messaging, and offers using A/B and multivariate testing to maximize lead volume and quality at scaleBrand & Creative DirectionLead visual identity consistency across all brandsOversee development of brochures, case studies, technical literatureDirect and execute website updates and brand messaging improvementsMaintain high visual and messaging standards across all touch pointsContent & Market PresenceCreate high-converting technical content assets (webinars, guides, case studies, calculators) optimized for lead capture and SEODevelop case studies highlighting measurable system performanceDevelop consistent digital communication cadenceCoordinate brand storytelling across verticalsTeam LeadershipManage and mentor in-house graphic design teamBuild scalable creative workflowsEvaluate future marketing hires as the department grows
What Winning Looks Like (18 Months)Clear, documented marketing strategy executed across all brandsUpdated literature suite for each verticalRegular technical content distribution across digital channelsStronger alignment between sales and marketing messagingElevated industry presence at key trade events
QualificationsAt least 5–10 years marketing experience, ideally in technical or mechanical industriesAbility to translate technical performance into clear value propositionsStrong writing skills in both short and long formStrong visual and aesthetic judgmentProficiency in Adobe Creative Suite, Figma, or similarExperience building and executing brand strategyExperience managing creative staffB2B experience preferredExperience with CRM is a plus
CompensationBase salary commensurate with experienceComprehensive health, dental, and vision insurance401(k) with company matchPaid time off and holidaysOpportunity to travel for business
Who This Role Is Built ForThis role is designed for an up-and-coming, high-capacity marketing leader who wants ownership, autonomy, and the opportunity to shape a multi-brand industrial technology platform. xzbcwsv If you want to build something meaningful instead of inheriting bureaucracy, this is that opportunity.