Content writer and strategist

Lanstitut · India

Experience: 2–3 years

Package : 3.6 LPA - 5.5 LPA

Location : Calicut ,Kerala

Key Responsibilities

● Build and execute the overall content strategy for Lanstitut across social media platforms

● Own the brand narrative and ensure consistency in tone, messaging, and positioning

● Plan monthly and quarterly content calendars aligned with campaigns and business objectives

● Translate business goals into clear content themes, formats, and storylines

● Collaborate with designers, video editors, and performance marketers to create high-impact content

● Review, edit, and optimise content to maintain quality and relevance

● Analyse content performance and refine strategy based on insights and trends

● Stay updated with social media trends, audience behaviour, and platform best practices

Requirements

● 2–3 years of proven experience as a Content Strategist or similar role

● Graduation is mandatory

● Strong understanding of social media platforms and content ecosystems

● Excellent storytelling, writing, and editing skills

● Ability to think strategically and execute consistently

● Experience in building brand voice and long-term narratives

● Ability to work independently and take ownership of outcomes