Social Media Manager

Sampurna Growth Academy · Maharashtra, India

SGA The Weekend School Chate Prep Plus Chate Coaching Classes

Location: Goregaon, Mumbai

Work Mode: On-site

Employment Type: Full-time

Industry: Education, Student Development and EdTech

We are looking for a creative, organised and execution-focused Social Media Manager to manage the digital presence of four education brands:

• SGA - Sampurna Growth Academy: Holistic education and life-growth platform
• The Weekend School (TWS): Weekend programmes for leadership, creativity and essential life skills
• Chate Prep Plus (CPP): Smart academic preparation, test series, crash courses and online learning
• Chate Coaching Classes (CCC): Established academic coaching brand

This is not only a posting role. You will be responsible for understanding each brand, planning content, coordinating shoots, creating campaigns, publishing consistently and improving reach, engagement and enquiries.

• Create separate monthly content calendars for all four brands.
• Understand the different audiences, objectives and communication styles of each brand.
• Convert programme ideas, student problems, academic topics and founder insights into engaging content.
• Plan content for Instagram, Facebook, YouTube, LinkedIn and WhatsApp.
• Maintain the right balance between educational, inspirational, promotional and community-focused content.
  

• Write captions, hooks, video scripts, carousel content, ad copy and campaign messages.
• Coordinate and conduct basic photo and video shoots with students, teachers, coaches and team members.
• Create or coordinate reels, short-form videos, carousels, posters, stories and testimonials.
• Work with designers and video editors while also being capable of creating quick content independently using Canva and mobile editing tools.
• Repurpose one idea into multiple formats across different platforms.
  

• Publish content according to the approved calendar.
• Manage comments, messages, enquiries and community interactions.
• Maintain a consistent brand voice and visual identity for each brand.
• Track trends, formats and platform updates relevant to students, parents and educators.
• Maintain an organised content bank of photographs, videos, testimonials, scripts and creative assets.
  

• Create social media campaigns for workshops, batches, test series, online courses and events.
• Coordinate with the marketing and admissions teams to generate and follow up on enquiries.
• Support paid advertising campaigns with creatives, copies, landing-page ideas and audience insights.
• Create urgency-based and conversion-focused campaigns without making the communication excessively sales-oriented.
• Track which content and campaigns generate enquiries, registrations and admissions.
  

• Monitor reach, engagement, follower growth, watch time, enquiries and conversions.
• Prepare a simple weekly performance report for each brand.
• Identify high-performing topics and formats and recommend improvements.
• Conduct regular content experiments with different hooks, formats and calls to action.
• Focus on meaningful business outcomes rather than vanity metrics alone.
  

• Holistic education, personal growth, life skills and future-readiness
• Founder vision, educational insights and thought leadership
• Building trust with parents, students, educators and potential partners
  

• Leadership, creativity, communication and practical learning
• Student experiences, workshop moments, transformations and testimonials
• Energetic, youthful and curiosity-driven content
  

• Smart study methods, exam preparation and academic problem-solving
• SSC, CBSE, CET and other relevant student-focused content
• Test series, crash courses, online batches and live doubt-solving promotions
  

• Academic results, faculty expertise and student success stories
• Branch activities, admissions, examinations and parent communication
• Strengthening the established trust and legacy of the CCC brand
  

• Has experience managing social media pages for a brand, organisation or personal project.
• Understands Instagram Reels, YouTube Shorts, carousels, stories and content trends.
• Can write clearly in English, Hindi and Marathi, or is comfortable creating bilingual content.
• Has strong storytelling, communication and coordination skills.
• Understands the difference between content that attracts attention and content that generates enquiries.
• Is comfortable interacting with students, parents, teachers and senior team members.
• Can manage multiple brands without mixing their communication styles.
• Is willing to work hands-on in an early-stage and fast-moving environment.
• Can take feedback, meet deadlines and maintain consistent output.
  

• Canva
• CapCut, VN, Premiere Pro or similar editing tools
• Meta Business Suite
• Instagram and YouTube analytics
• Google Sheets and Google Drive
• Basic photography and videography
• AI tools for research, ideation, writing and content production
• Basic understanding of Meta Ads is an advantage
  

Your performance will be evaluated on:

• Content consistency and quality
• Growth in relevant reach and engagement
• Video views and audience retention
• Number and quality of enquiries generated
• Campaign performance and registrations
• Speed of execution
• Brand consistency
• Community responsiveness
• Ability to independently plan and execute content
  

We are not looking for someone who only schedules posts.

We are looking for someone who can:

Understand the idea find the story create the content publish it measure the outcome improve the next campaign.

Please share:

• Your resume
• Links to social media pages or content you have managed
• Three reels, posts or campaigns created by you
• Your current location
• Current and expected salary
• Earliest joining date
  

Select any one of our brands-SGA, TWS, CPP or CCC-and submit:

• Three reel ideas
• One carousel idea
• One lead-generation campaign idea
• A seven-day sample content calendar

Send your application with the subject line:

Application - Social Media Manager Goregaon