Campaign Analyst III

Pathlabs · Remote, United States

Who we are

Pathlabs is an end-to-end digital media partner built for agencies. We handle all aspects of our clients’ digital media campaigns, so they can focus on growing their business.
Pathlabs is an extension of an agency’s team, combining the best of both worlds between in-house teams and media vendors. In a product-obsessed world, we double down on service-based solutions. We focus on planning, executing, optimizing, and reporting of performance-based paid advertising campaigns - providing our clients a single point of entry into the world of digital media.
What you’ll do

The Campaign Analyst III position is directly responsible for managing paid digital media campaigns. The Campaign Analyst III is responsible for communicating cross-functionally with other roles and departments and externally as needed with customers and vendors to ensure top-of-industry performance and service. The ideal candidate for this position must exhibit expertise in advertising principles and tactics. This person is detail-oriented, tech-savvy, proactive and communicative. Success in this position requires a considerable amount of leadership, discretionary effort, ownership, innovation and proactive communication.
Responsibilities
Accurately and efficiently deploy and optimize digital media campaigns across various ad buying platforms to meet and exceed performance-focused KPIs
Analyze all campaign metrics, constantly looking for outliers and areas of improvement within and outside the KPI
Ensure campaigns are pacing to and meeting all campaign spend and delivery requirements
Proactively seek out and communicate current and potential issues to relevant department members
Provide consistent information to the account management team relative to campaign successes, challenges, optimizations, and other insights to be communicated to clients
Maintain optimization logs and track results
Provide insights and recommendations; craft compelling data stories
Effectively manage tracking, trafficking, set up QA and other applicable tasks
Debug and troubleshoot technical problems and discrepancies within the ad buying platforms and TapClicks
Communicate with media vendors on an as-needed basis to resolve issues within ad buying platforms and investigate opportunities for innovation
Collaborate and contribute to the strategic direction of individual accounts by providing recommendations that improve quality, efficiency, creativity, and performance
Complete all work on accounts as assigned and prioritize appropriately
And other duties as needed to evolve this position
KPIs
KPI compliance > 95%
Delivery compliance > 98%
Make Good

What you will bring

Solid understanding of advertising principles and digital strategies
2+ years experience in one or more of the following ad buying platforms:

DSP (The Trade Desk or DV360 a plus)
Paid Social (Meta a plus)
Paid Search (Google Ads a plus)

YourPath Certification in some platforms (provided in onboarding):

Programmatic and Paid Social
OR Paid Search

Use of active personal social accounts with 2-factor security for business purposes
Experience with multi-touch attribution a plus
Experience with ad servers a plus
Experience with Google Analytics a plus
Familiarity with HTML/CSS/JS a plus
Comfortable using advanced functionality in Microsoft Excel and/or Google Sheets to analyze data
Total comfort with basic financial and mathematical calculations
The ability to work up to 50 hours a week when necessary with sustained computer usage. Pathlabs requires employees to be available during all working hours, unless on PTO or for reasons disclosed with your manager. This role requires self-discipline and the ability to stay on track in a remote environment.
4 year degree in a related field
Alignment with Pathlabs’ Core Values:

People First
Unforgettable Service
Own it
Master the Craft

What we value

Basic understanding of advertising principles and digital strategies
Use of active personal social accounts with 2-factor security for business purposes
Experience in any ad buying platform a plus (DSP, Paid Social, Paid Search)
Experience with ad servers a plus
Experience with Google Analytics a plus
Comfortable using advanced functionality in Microsoft Excel and/or Google Sheets to analyze data
Total comfort with basic financial and mathematical calculations
The ability to work up to 50 hours a week when necessary with sustained computer usage. Pathlabs requires employees to be available during all working hours, unless on PTO or for reasons disclosed with your manager. This role requires self-discipline and the ability to stay on track in a remote environment.
What we provide

Unlimited Paid Time Off & 13 paid holidays annually
Competitive healthcare benefits
HSA-eligible insurance option with a company contribution
401k investment opportunity
Hybrid workplace with in-office, flexible and remote options
$250 annual match available when a donation is made by an employee to a charity organization.
20 hours of paid time off to take action and make a difference in the civic life of your community
Continuous learning opportunities funded by Pathlabs
**This position is not eligible for immigration sponsorship.
Commitment to Inclusivity

Pathlabs recognizes and values the impact that diversity in background, experiences, culture, and identity brings to our company. Pathlabs is an equal opportunity employer and does not discriminate on the basis of race, creed, color, sex, national origin, marital status, sexual orientation, religious or political affiliation, gender identity, disability, and any other classification, rather we celebrate these differences. We encourage people of color, members of the LGBTQ+ community, and gender diverse people to apply and we prioritize creating a safe and inclusive workplace for all individuals.