Rural Sales Manager

Kia India · India

Kia India is hiring for Rural Sales Manager role for Bangalore location.

Ideal candidate should hold a regular degree in Engineering or MBA and have similar industry experience from Passenger Car Industry with direct OEMs.

Experience : 4 to 11 years

No of Open Position : 1

Roles & Responsibilities :

1. Identification of Potential :

- Analysis of KIN Network coverage & TIV sales data

- Identifying untapped cities / towns / talukas / villages – having high potential, Significant TIV volume but

No KIN network available, no near future plans

- Customer demographic should be matching with KIN customer profile

2. Business Plan Formation

- Preparation of annual business plans, target volume & key strategy / activities to achieve the BP

- Regular reporting of rural share of Business, Data analysis to find gap areas & action to improve

- Dealer wise outlet wise planning

3. Strategic Tie-ups & BTL Events

- Tie-up with leading financiers at local / regional level for rural markets – MMFSL, NBFCs etc.

- Tie-up with Village Level Entrepreneurs / CSC etc.

- BTL Activities : Display activities, Rural Melas, Showroom on Wheels etc

4. Rural Manpower (Dealer):

- Identification & finalization of Super-KEC requirement – Dealer-wise

- Recruitment of manpower as per requirement & Area allocation

- Training of manpower on KIN systems & processes

- Monthly target rolling for Super KECs for Bookings & Retails

- Daily performance monitoring, weekly review for non-performers / low performers

- Reward & Recognition of manpower, highlighting Top performers, recognition by management

- Super KEC Skill Contest to identify the top talents, Recognition & Rewards

5. Key KPI’s

- Achieve monthly/quarterly rural sales targets for the assigned region

- Drive retail performance through focused rural penetration strategies

- Activations : Monthly / Quarterly BTL plan

- Network Coverage : Rural Outlets, Festive counter, Rural Manpower

- Manpower : Adequate dealer manpower onboarding, Training & Development

- Track KPIs: rural contribution %, enquiry generation, conversion ratio.