Lead Marketing Communications

AT&T · United States

Overall Purpose: Responsible for planning, developing, and managing integrated local marketing communications campaigns to promote company products and/or communicate brand messages in support of local market needs and objectives. Key Roles and Responsibilities: Typical tasks may include, but are not limited to, the following:

• Development and Implementation of Local Marketing Communications Programs: Lead the development and execution of local marketing communications programs aimed at driving local market objectives such as door swings, sales, and/or changing the perception of the brand through various advertising media (OOH, social, display, DJ Chatter, activations, etc.)
• Collaboration and Strategic Alignment: Collaborate with local business unit leaders and agency partners to develop and implement advertising, communications, and tools that align with AT&T’s strategy and business goals.
• Content Creation and Design Services: Manage agency and internal creative partner relationships, specifically with those who are executing the copywriting, layout of advertisements, and all aspects of marketing communications, including marketing, advertising, and design services.
• Gen AI and Creative Automation: Expertise and knowledge of the latest tools and resources available in the GenAI and Creative Automation space that can be used to improve creative efficiency and performance.

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone