Branch sales head – odisha (only candidates with ceiling fan, home appliances & led sales background apply)

Company: Khaitan India Ltd.

Location: Bhubaneswar / Cuttack, Odisha (Covering entire Odisha territory)

Industry: Ceiling Fans, Home Appliances (SDA) & LED Lighting

Experience Required: 14 to 16 Years

Compensation: INR 14,00,000 – INR 16,00,000 Fixed PA (+ up to 20% Variable Pay based on experience & performance)

Employment Type: Full-time

Role Overview

Khaitan India Ltd. is looking for an aggressive, senior commercial leader for the role of Branch Sales Head – Odisha.

Mandatory Criteria: This opening is strictly reserved for professionals with 14–16 years of core channel sales experience in Ceiling Fans, Home Appliances, and LED Lighting. Candidates from unrelated sectors will not be considered.

The selected leader will have full operational and revenue ownership for Odisha, spearheading primary and secondary sales volumes, expanding the distributor and dealer footprint, managing branch P& L health, and leading a multi-tiered field sales organization.

Key Responsibilities

Revenue & Target Delivery: Formulate and execute state-wide sales plans to consistently achieve monthly, quarterly, and annual primary and secondary targets across fans, small domestic appliances, and LED lighting lines. Network & Channel Development: Identify, appoint, and scale high-performing distributors, super-stockists, and direct retail networks across key trade hubs (Bhubaneswar, Cuttack, Rourkela, Sambalpur, Berhampur, Balasore, etc.). Commercial & Working Capital Governance: Ensure strict credit control, timely payment collections, healthy distributor ROI, and rigorous compliance with company commercial and discount policies. Sales Force Leadership: Manage, mentor, and drive Area Sales Managers (ASMs), Territory Executives, and field sales officers to ensure rigorous beat coverage, counter-level extraction, and high sales productivity. Trade Schemes & Market Visibility: Implement competitive dealer incentive schemes, festive promotions, electrician/contractor engagement programs, and retail branding to dominate counter space. Depot & Logistics Coordination: Work closely with the local C& F depot and central supply chain teams to forecast demand accurately, ensure timely stock replenishment, and prevent SKU stock-outs. Market Intelligence: Monitor competitor movements, pricing shifts, trade scheme margins, and category demand trends across Odisha to provide strategic inputs to corporate leadership.

Candidate Profile

Industry Experience: 14–16 years of proven channel sales experience strictly within Ceiling Fans, Home Appliances (SDA), or LED Lighting. Territory Network: Deep-rooted, active distributor and dealer relationships across the Odisha electrical, lighting, and appliance trade markets. Commercial Acumen: Strong expertise in distributor ROI calculations, trade margins, scheme economics, and credit risk control. Leadership Capabilities: Proven track record of managing multi-tiered field sales teams and delivering sustained revenue growth. Language Proficiency: Fluency in Odia and Hindi/English is essential for effective local trade management. Education: Bachelor's degree in any discipline; an MBA/PGDM in Sales & Marketing is preferred.