Campaign Manager

Key Responsibilities: Plan, set up, configure, and execute performance marketing campaigns across multiple digital platforms. Continuously optimize campaigns for KPIs such as leads, conversions, CPL, CPA, and ROAS. Manage end-to-end campaign lifecycle: planning, execution, optimization, scaling, and reporting. Implement and monitor pixel events, CAPI, tracking, and advanced audience structures. Work extensively with dashboards, analytics, funnels, and attribution models to drive decisions. Identify issues in underperforming campaigns and proactively troubleshoot, fix, and improve—not just report them. Required Skills & Experience: Strong hands-on expertise in Meta Ads (Facebook & Instagram): Advanced insights, pixel implementation, conversion API (CAPI), and audience structuring. Solid exp