Marketing Executive

New Dawn Innovations · Islamabad, Pakistan

Job Title: Marketing Executive (On-Site)

Location: Gulberg Greens, Islamabad

Company: MyVQ | New Dawn Innovations

About VQ:

VQ is a multi-award-winning British brand specializing in Audio and Small Domestic Appliances. We pride ourselves on combining cutting-edge technology with elegant design, creating products that enhance the lives of our customers. As we continue to expand our presence, we are looking for a Marketing Executive to join our team.

Job Description:

As a Marketing Executive, you will be responsible for crafting and executing our communication and email marketing strategies, as well as facilitating meetings and coordinating with various resources. Your core responsibilities will include:

Influencer Marketing:

• Develop strategies for influencer partnerships, including identifying and reaching out to suitable influencers who align with the brand values and target audience.
• Coordinate influencer content creation, ensuring alignment with campaign goals. Organize all influencer content in a structured manner on platforms like Dropbox.
• Build and maintain strong relationships with influencers, ensuring smooth communication and content delivery. Manage expectations and ensure influencers meet agreed-upon deadlines.

Social Media Marketing

• Oversee and manage social media presence on Australian platforms like Instagram, ensuring regular posting and engagement with followers.
• Optimize YouTube channel performance, including video titles, descriptions, thumbnails, and SEO to increase visibility and drive views.
• Design engaging social media stories and posts using tools like Canva. Ensure the content is visually appealing and grammatically correct before posting.

Email Marketing:

• Plan, design, and execute email marketing campaigns to engage our target audience and drive conversion.
• Segment email lists and customize content to cater to specific customer segments.
• Monitor and analyze email campaign performance, making data-driven improvements.

Qualifications:

• Bachelor's degree in marketing, Communications, or a related field.
• Proven experience in email marketing, content creation, influencer marketing, and streamlining communication strategies.
• Strong knowledge of the USA, AUS & UK markets and the latest marketing trends.
• Proficiency with social media platforms, analytics tools, and content management systems.
• Excellent communication and copywriting skills.