Wildnet Technologies - (Data Scientist)

Job Description Key Responsibilities Develop, implement, and optimize Marketing Mix Models (MMM) to measure the impact of marketing investments across channels and support budget allocation decisions. Build robust Bayesian statistical models for marketing effectiveness, forecasting, uncertainty estimation, and scenario planning. Apply causal inference methodologies to measure the incremental impact of marketing campaigns and distinguish correlation from causation. Design and execute advanced statistical modelling techniques including regression analysis, hierarchical Bayesian models, time-series analysis, and probabilistic modelling. Develop attribution and incrementality measurement frameworks using experimental and observational data. Conduct hypothesis-driven experimentation, including