Global digital marketing data senior specialist

Boston Consulting Group · Gurugram, India

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.
To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

The  Marketing  CRM Data Operations Senior Specialist is a hands-on operational role responsible for the day-to-day execution of  Marketing  CRM data work that powers BCG's marketing function  and ability to reach their most important external audiences . This person is embedded in the work — building  and refining audience  segments, managing data quality, supporting platform users, and maintaining the attribute framework that enables marketing teams to  strategically  activate against the right audiences with confidence.  
 

The Senior Specialist works closely with the Manager,  Marketing  CRM Data  Operations  and  partners directly with marketing stakeholders to translate activation needs into precise, reliable  Marketing  CRM outputs. This role requires equal parts technical fluency, attention to detail, and the communication skills to engage marketing partners clearly and proactively.  

The Global Marketing & Communications function at BCG serves as the centralized  center  of excellence and actively advises stakeholders from around the globe. As such, this role is expected to work a split shift to ensure  ongoing quality of partnership between the Marketing CRM Data Ops team and our wide variety of global stakeholders.   
 

CRM User Support  

  Serve as a primary point of contact for CRM user support requests across the marketing organization, resolving access issues, troubleshooting platform questions, and guiding users on how to apply CRM capabilities effectively   Triage and manage incoming support requests, ensuring timely resolution and clear communication back to the requester throughout the process   Document recurring issues and resolutions, contributing to a growing knowledge base of self-service resources that reduce repeat support volume over time   Escalate complex or sensitive issues to the Senior Manager with clear context and a recommended path forward  

Audience Segmentation & Activation Support  

  Build and deliver audience segments from the  Marketing  CRM in support of marketing activations across email, paid media, journeys, and other channels   Partner with marketing stakeholders to understand campaign objectives and translate them into accurate, data-driven segment criteria   QA segment outputs rigorously before delivery, ensuring counts, criteria, and exclusions are accurate and aligned with the original request   Maintain a clear log of segmentation requests, outputs, and delivery timelines to support reporting and recurring activation needs  enabling trust in Marketing CRM data   Identify opportunities to templatize or streamline recurring segmentation requests to improve speed and consistency over time  

Segmentation Attribute Maintenance & Governance  

  Maintain and update marketing segmentation attributes within the CRM, ensuring accuracy, consistency, and alignment with current business definitions   Perform regular audits of attribute data to identify gaps, anomalies, or quality issues and flag findings to the Senior Manager with recommended remediation   Support the implementation of new or enhanced attributes as directed, working with technical stakeholders to test and validate changes before they go live   Keep attribute documentation current and accessible, ensuring marketing users have reliable reference materials for how attributes are defined and applied   Leverage AI and agents to ensure workflows and Marketing CRM data quality is efficient and effective  

Data Quality Monitoring & Issue Resolution  

  Monitor  Marketing  CRM data quality on an ongoing basis, identifying issues that could affect segmentation accuracy or marketing activation performance   Investigate and triage data quality issues, documenting root causes and coordinating with relevant technical or data stakeholders to drive resolution   Support data governance initiatives by preparing data summaries, quality reports, and issue logs that inform cross-functional conversations   Apply data hygiene best practices consistently across all  Marketing  CRM work to maintain the integrity of the marketing data environment  

Platform & Process Improvement  

  Contribute to continuous improvement of  Marketing  CRM workflows, support processes, and operational documentation   Identify inefficiencies or gaps in current processes and bring recommendations to the Senior Manager   Stay current on  Marketing  CRM platform updates and new capabilities, flagging relevant developments that could benefit marketing use cases   Support onboarding and knowledge transfer for new team members or contractors joining the  Marketing  CRM data operations function  

What You'll Bring