Lead Generation Executive

Manipal Technologies Limited · India

Job Description:

Lead Generation is responsible for developing and executing strategies to identify, attract, and nurture potential customers. This role ensures a steady pipeline of qualified leads for the sales team through multi-channel campaigns, data-driven insights, and close collaboration with marketing and sales.

Key Responsibilities:

• Strategy Development: Design and implement lead generation strategies across digital, social, email, and offline channels.
• Market Research: Analyze target markets, customer segments, and competitor activities to identify opportunities.
• Campaign Management: Plan, execute, and optimize lead generation campaigns to maximize ROI.
• Lead Qualification: Establish processes for lead scoring and qualification to ensure quality leads are passed to sales.
• CRM Management: Maintain and update CRM systems (e.g., Salesforce, HubSpot) for accurate lead tracking and reporting.
• Collaboration: Work closely with sales and marketing teams to align lead generation efforts with business objectives.
• Performance Analysis: Monitor KPIs, prepare reports, and recommend improvements for continuous growth.
• Innovation: Stay updated on emerging trends, tools, and technologies to enhance lead generation effectiveness.

Educational Qualifications

BE+ MBA/ PGDM or MBA/ PGDM

Experience Level (If applicable)

• Bachelor’s degree in Marketing, Business, or related field.
• 2+ years of experience in lead generation, demand generation, or digital marketing.
• Strong knowledge of CRM systems and marketing automation tools.
• Kannada and Tamil language is a must