Creative Director Copy

Adfactors PR · Mumbai, India

ABOUT THE ROLE

Adfactors PR is India's largest PR agency, working with clients across every sector – from legacy conglomerates to disruptive startups. We're looking for a Creative Director (Copy) to lead the thinking and writing that turns client problems into ideas people actually talk about, not just campaigns people are asked to notice.

This isn't a traditional ATL writing job. You'll be expected to build integrated ideas where earned attention is the starting point, not an afterthought. Digital-first thinking will drive most of the work, but occasionally you may also need to craft your earned-first thinking into film, print and OOH when the idea calls for it.

WHAT YOU'LL ACTUALLY DO

• Lead copy and creative thinking across a wide spread of clients and categories
• Build integrated campaign ideas that start with what will earn attention (media, culture, conversation) and work backwards into the right format
• Bring a real understanding of how AI is changing the craft of creativity, and use it to make work sharper and faster
• Push every brief past the obvious category response
• Partner closely with the Creative Head and account teams to shape ideas from problem to execution

WHAT YOU NEED TO BRING

• 12+ years of experience across top-tier network or independent agencies, with real ownership of the creative product
• A track record of having led at least a couple of large integrated campaigns. You should know what it takes to build a single idea that works across TV, digital and earned simultaneously
• Fluency in new media – you should already be thinking in formats, platforms and behaviours that didn't exist five years ago
• Strong point of view on how AI fits into the creative process
• Writing that's sharp enough to lead by example, not just direct from a distance

DETAILS

• Location: Mumbai (full-time, in-office)
• Reports to: Creative Head

Please share your updated CV with Shwetha Harshwal at