Social Media Manager

Healix Scrubs · India

Location: South Delhi | Type: Full-time | CTC: ₹6–10 LPAAbout Healix Scrubs

Healix Scrubs (healixscrubs.com) is a premium medical apparel brand built for nurses, doctors, and healthcare professionals. We design performance scrubs on our proprietary Aeroluxe™ fabric and sell them direct-to-consumer in the US, UK, Canada, and the GCC through Shopify Plus and TikTok Shop, fulfilled from our California warehouse.

The brand is operated by AA Brands Inc. (US) with our team based in South Delhi. One year in and scaling fast, we're now hiring our first full team. Everyone who joins owns their function end to end.

• Own social strategy and the content calendar across TikTok, Instagram, Facebook, YouTube Shorts, X, and Reddit — localized for US, UK, and GCC audiences
• Run the creator/UGC pipeline: outreach, briefs, negotiation, usage rights, performance tracking
• Build our Reddit presence the right way — value-first participation in nursing and healthcare communities, not promo posts
• Keep X in maintenance mode: replies, trend moments, customer love
• Brief and manage the video editor for daily short-form output; coordinate with the community executive on engagement
• Feed winning organic content to the performance marketing team as ad creative
• Report weekly on growth, engagement, and social-attributed revenue

• 3–5 years running social for a consumer/D2C brand, with a portfolio of accounts you've grown
• Proven short-form video instincts — you know why a TikTok worked
• Experience creating for US/international audiences; excellent written English
• Hands-on with scheduling tools (Buffer/Later/Sprout) and native platform analytics
• Comfortable being the taste-owner: you decide what ships

• Healthcare, apparel, or community-led brand experience
• Reddit-native; you know what gets removed and what gets upvoted
• Super bonus: daily hands-on use of Claude or similar AI tools — we work AI-first, and every role here builds with AI, not around it

• Send your CV + 3 accounts/campaigns you're proud of to info@healixscrubs.com , subject "SMM — [Your Name]".