Senior Media Buyer – Performance Marketing

Senior Media Buyer (Performance Marketing) Location: Mumbai Experience: 3 Years Employment Type: Full-time About the Rol eWe are looking for a highly analytical and execution-focused Senior Media Buye r to manage and optimize performance marketing campaigns across multiple digital advertising platforms. The ideal candidate will have hands-on experience in campaign execution, tracking implementation, optimization, and reporting while driving measurable business outcomes for clients . Key Responsibiliti esPlan, launch, manage, and optimize campaigns acros s Meta, Google Ads, LinkedIn Ads, Snapchat Ads, and X A d s.Own campaign execution from setup to optimization, reporting, and scalin g.Ensure accurate campaign setup, audience targeting, budget allocation, tracking, and quality check s.Monitor performance and optimize campaigns to improve KPIs such a s CPA, ROAS, CTR, Conversion Rate, and Lead Quali t y.Implement and validate tracking throug h Google Tag Manager, GA4, Meta Pixel, Conversion API, and Google Ads Conversion Tracki n g.Troubleshoot campaign, tracking, and platform-related issue s.Ensure compliance with advertising policies and platform guideline s.Create and maintain reporting dashboards usin g Looker Studio, Excel, Google Sheets, or similar too l s.Analyze campaign performance and provide actionable recommendation s.Collaborate with creative, strategy, analytics, and account management team s.Present campaign performance insights and recommendations to stakeholders and client s.Stay updated with platform changes, ad products, and industry best practice s. Requireme nts3 years of experience in Performance Marketing / Media Buy i ng.Strong hands-on experience wi th Meta Ads, Google Ads, LinkedIn Ads, Snapchat Ads, and X A ds.Expertise in audience targeting, bidding strategies, attribution models, and campaign optimizati on.Strong understanding of tracking, pixels, tags, conversion APIs, and analytics too ls.Experience creating reports and dashboar ds.Excellent analytical, troubleshooting, and problem-solving skil ls.Strong communication and stakeholder management abiliti es.High attention to detail and ability to manage multiple campaigns simultaneous ly.