Area Sales Manager

Job Purpose Drive retail business growth in the assigned territory by achieving sales targets, strengthening channel distribution, expanding market coverage, managing key trade relationships, and leading the sales team to deliver sustainable business results . Key Responsibiliti esAchieve monthly, quarterly, and annual sales targets for the assigned territor y.Manage and develop distributors, dealers, and retailers to maximize sales and market penetratio n.Drive outlet expansion, coverage enhancement, and retailer activation initiative s.Ensure availability, visibility, and effective merchandising of products across retail channel s.Monitor market trends, customer requirements, and competitor activities to identify growth opportunitie s.Build strong relationships with key distributors, ret