Content & Creative associate

Label Society Co · India

Creative & Social Media Executive

Location: Mumbai

Experience: 1–2 years

Role: Full-time

Label Society is looking for a  Creative & Content Executive to join our growing team in Mumbai.

We’re looking for someone who is  creative, visually driven, and excited about building a brand through storytelling.

This role will work closely with the founders to build the  visual language and storytelling of Label Society across Instagram and our digital platforms. We’re looking for someone who keeps a close eye on what’s happening in the creative and social space, brings fresh references and ideas to the table, and can also get hands-on with execution.

• Work closely with the founders to develop and maintain Label Society’s visual language and storytelling direction
• Stay up to date with cultural references, social formats and visual storytelling
• Bring ideas, references and concepts for content shoots, campaigns, product launches and social media
• Collaborate with the founders on the storytelling direction for upcoming launches and collections
• Edit short-form video content and static content for Instagram
• Edit campaign content, product videos, ugc videos, behind-the-scenes footage and other social-first content
• Adapt existing shoot and campaign assets into different formats for social media
• Have a strong understanding of pacing, composition, typography, music, transitions and overall visual storytelling
• Be comfortable working with editing tools and willing to learn new tools and workflows as the brand evolves
• Maintain and manage a structured social media content calendar
• Coordinate with photographers, videographers, designers and other collaborators when required
• Assist with planning content requirements for shoots and launches
• Keep track of what content is being created, edited, approved and scheduled
• Track basic social media performance and use learnings to inform future content

• 1–2 years of relevant work experience in content creation, graphic design, social media or a related creative role
• Strong understanding of Instagram, particularly Reels and short-form content
• Strong video and static content editing skills are a must
• Proficiency in tools such as Adobe Creative Suite, Canva or similar
• Strong visual sense and an eye for composition, typography, layout and detail
• Someone who is constantly looking at what’s happening in fashion, culture, photography, design and social media
• Ability to bring references and ideas to the table rather than simply execute briefs
• Strong organisational skills and ability to maintain content calendars and deadlines
• Good communication skills and ability to work closely with the founders and creative collaborators

We’re a small and growing team, so this is a hands-on role. You should be comfortable moving between thinking about the bigger storytelling direction and getting into the details.