Senior Copywriter

Plan_India · India

JOB DESCRIPTION

Job title

Senior Copywriter

Department

Marketing & Resource Mobilization

Location

New Delhi

Duration

One year

Reporting to

Senior Manager - Communications

Level Of Contact with Children: 1 (Direct contact with children/youth)

The position holder shall be responsible to adhere & work within the ambit of Plan India’s Safeguarding Policy & Gender Equality Policy.

ABOUT PLAN INDIA

Plan International (India Chapter), also referred to as Plan India, is an Indian registered not-for-profit organization that is constantly striving to advance the welfare and development of children and equality for all girls and women in India. Through its grassroots social development work, Plan India seeks to create lasting impact in the lives of under-resourced children, their families and communities through gender-transformative, child-centred community development.

Since 1996, Plan India has improved the lives of millions of children and young people by enabling them to access and benefit from government safety nets and schemes for child protection, quality education, healthcare services, healthy environments, livelihood opportunities and participation in community development. To know more about Plan India, visit .

PURPOSE OF THE ROLE

The Senior Copywriter will lead the copywriting and editorial function for Plan International (India Chapter). The role is responsible for developing compelling, high-quality, and brand-aligned content across social media, website, campaigns, programme communications, fundraising, advocacy, donor engagement, events, publications, and organisational communications.

The role will serve as the custodian of Plan India's written voice, ensuring consistency in messaging, storytelling, and editorial quality across all communication channels.

KEY RESPONSIBILITIES

Content Development and Copywriting

• Develop compelling copy for websites, social media, campaigns, fundraising, advocacy, publications, reports, newsletters, presentations, emailers, speeches, and communication collateral.
• Write audience-centric content for donors, partners, corporates, government stakeholders, media, and the public.
• Create persuasive campaign messaging and calls-to-action that support fundraising, advocacy, and brand objectives.

Programme and Event Communications

• Develop programme stories, beneficiary case studies, impact narratives, and project communication materials.
• Create communication collateral for events, conferences, campaigns, donor engagements, and public outreach initiatives.

• Translate technical programme information into engaging, audience-friendly content.

Editorial and Brand Management

• Serve as the custodian of Plan India's editorial voice and ensure consistency across all communication materials.
• Review, edit, and proofread content to ensure accuracy, quality, and adherence to brand guidelines.
• Develop and maintain editorial standards, messaging frameworks, and content templates.

Digital and Social Media

• Develop engaging content for websites, social media platforms, blogs, email campaigns, and other digital channels.
• Work closely with the digital and creative teams to strengthen audience engagement through compelling storytelling.
• Support SEO and digital content best practices where applicable.

Collaboration and Content Planning

• Work closely with communications, fundraising, programme, partnerships, and leadership teams to develop communication content aligned with organisational priorities.
• Coordinate with designers, agencies, freelancers, and consultants to deliver integrated communication outputs.
• Manage multiple content projects while ensuring quality and timely delivery.

Research and Innovation

• Stay updated on communication trends, digital storytelling, AI-assisted content creation, and nonprofit communication practices.
• Recommend innovative content approaches to strengthen audience engagement and organisational visibility.
• Promote best practices in editorial planning and storytelling across communication channels.

REQUIRED SKILLS AND COMPETENCIES

• Exceptional copywriting, editing, and storytelling skills.
• Excellent command of written English with strong attention to detail.
• Experience writing across websites, social media, fundraising, advocacy, campaigns, publications, and organisational communications.
• Strong understanding of branding, messaging, and content strategy.
• Knowledge of digital communications, SEO, and social media content.
• Excellent stakeholder management and collaboration skills.
• Ability to manage multiple projects in a fast-paced environment.
• Understanding of ethical storytelling and laws related to the not-for-profit sector.
• Familiarity with AI-assisted writing tools and content management systems.

EDUCATION AND EXPERIENCE

• Bachelor's degree in Journalism, English, Communications, Mass Communication, Marketing, Public Relations, or a related field.
• 6–8 years of relevant experience in copywriting, editorial, content strategy, or communications.
• Experience in the development sector, nonprofit organisations, international NGOs, or social impact organisations will be preferred.
• A strong portfolio demonstrating excellence across digital, print, campaign, and long-form writing is essential.

COMPENSATION & EMPLOYMENT

Plan is an equal opportunity employer and qualified women candidates are encouraged to apply. Our policies and procedures reflect our commitment to child rights and child protection.

How to apply

Please send us your updated resume at planindiacareers@planindia.org . Please mention “Senior Copywriter” in the subject.

Given the volume of applications received, only shortlisted candidates will be contacted.