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Your Tasks:

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1. Webinar Programme Ownership :
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2. Plans, coordinates, and executes end-to-end webinar programmes across Europe, ensuring alignment with business objectives and consistent delivery standards.
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3. Technical Webinar Management (ON24) :
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4. Manages all technical aspects of webinar delivery, including ON24 setup, configuration, scheduling, live session execution, and post-event processing.
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5. Content & Speaker Coordination :
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6. Works closely with internal experts and external speakers to structure and deliver high-quality, engaging B2B webinar content.
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7. Workflow Design & Marketing Automation (Marketo) :
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8. Designs and implements automated workflows, nurture streams, and drip campaigns to support webinar journeys and lead management.
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9. Email Campaign Execution (Marketo) :
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10. Builds and executes webinar-related email campaigns in Marketo, including invitations, reminders, follow-ups, landing pages, and audience segmentation.
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11. Performance Tracking & Reporting :
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12. Monitors key webinar KPIs (registrations, attendance, engagement, conversion) and provides structured reporting with actionable insights.
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13. Data-Driven Optimization :
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14. Analyzes webinar and campaign performance data, deriving clear recommendations to improve engagement, conversion, and overall programme effectiveness.
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Your Qualifications:

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1. Minimum Bachelors Degree Graduate.

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2. 3-5 years of relevant experience.

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Additional Information:

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1. Proficient in ON24 for webinar and virtual event production, including setup, moderation, and analytics
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2. Proficient in Marketo, experience in using email analytics and dashboards in Marketo.
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3. Project Management skills to coordinate timelines, budgets, and ability to work with cross-functional international teams.
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4. Data-Driven Mindset to evaluate event performance and optimise future initiatives.
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5. Technical Agility to troubleshoot live issues and manage hybrid event environments.
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6. Strong communication skils for briefing speakers, aligning teams, and engaging audiences. (English C2 level)
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