Creative Director - Brand, Design & Content

Tantraedu · India

Role Overview : The Creative & Production Director will integrate design, video, motion, UI/UX, and content production into one high-performance creative pod at TantraEdu in Pune. This role owns creative quality, brand consistency, AI-assisted production, and scalable review systems while reducing turnaround times, revision cycles, and single-person execution dependencies.

Key Responsibilities

• Integrated Creative & Brand Direction : Lead design, video, UI/UX, and copy units to ensure high-impact visual storytelling, brand consistency, and top-tier campaign executions.
• Content & Editorial Quality Standards : Establish editorial frameworks, tone-of-voice rules, and messaging guidelines so content and visual design function as one cohesive output.
• Creative Operations & Review Gates : Enforce mandatory brief intakes, structured internal review gates, turnaround-time standards, and escalation protocols to eliminate delivery bottlenecks.
• Capacity & Resource Management : Allocate creative resources efficiently, balance team workloads, delegate routine tasks to junior staff, and de-risk individual key-person dependencies.
• Templates & Digital Asset Management : Build standardized design/video templates and maintain a centralized Digital Asset Management (DAM) system with version control.
• AI-Assisted Production Adoption : Institutionalize proprietary AI workflows across image generation, resizing, video editing, storyboarding, content ideation, and automated creative variations.
• People Leadership & Upskilling : Coach creative leads, conduct capability reviews, support HR on performance plans, and foster a culture of ownership and cross-training.
• Cross-Functional & Commercial Growth : Partner with Growth, PR, and Digital teams to support pitch proposals, performance-led creative optimization, and productized service packages.

Key Result Areas (KRAs)

• First-Proof Quality & Revision Reduction : Achieve a significant reduction in internal revision cycles and elevate first-proof approval rates across all client deliverables.
• Turnaround Time Compliance : Maintain high on-time delivery metrics against established production SLAs across design, video, and copy tasks.
• Template & SOP Systemization : Ensure widespread adoption of standardized creative templates, brief intakes, and centralized Digital Asset Management (DAM) workflows.
• AI Workflow Integration : Successfully deploy standardized AI tools across at least 40% of routine creative, video editing, and copy execution processes.
• Resource Optimization & Risk Mitigation : Eliminate single-point-of-failure dependencies while maintaining optimal team workload utilization and zero creative-related client escalations.

Required Skills (Expert or Advanced Level)

• Integrated Creative Direction (Design, Video, Motion, Copy)
• Creative Operations, SOPs & Review Gate Management
• AI-Assisted Creative Stack (Midjourney, ChatGPT, Firefly, Runway)
• Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects)
• Digital Asset Management (DAM) & Version Control Systems
• Cross-Functional Team Leadership & Mentorship

Educational Qualification : Bachelor’s or Master’s Degree Design, Mass Communication, Visual Communication, Strategic Advertising, or a related creative discipline.

Work Experience

• Overall Experience : 15+ years of progressive creative, branding, and production leadership experience.
• Relevant Work Experience Aspects
• Minimum 5–7 years in a senior executive creative role (e.g., Creative Director, Executive Creative Director, Head of Production) within fast-paced marketing agencies.
• Proven track record of executing agency turnaround stories by restructuring isolated content, video, and design teams into unified, pod-based operations.
• Demonstrated success in implementing person-independent creative infrastructure—transitioning teams away from brute-force individual execution (e.g., logging 1,000+ manual design tasks) toward automated asset systems and template libraries.
• Deep experience leading digital-first and performance-driven campaign productions, embedding AI workflows to accelerate output speed without degrading creative excellence.
• Hands-on experience in agency service productization, collaborating with growth teams to build scalable creative solution packages.