Marketing Manager - Agency Operations

Bizedge · India

Job Summary

The Marketing Manager will be responsible for planning, executing, and overseeing marketing campaigns across multiple channels. This role requires a combination of strategic thinking, team management, client servicing, and digital marketing expertise to drive successful marketing initiatives for both the company and its clients.

Key Responsibilities

• Develop and implement marketing strategies that align with business objectives and client goals.
• Plan, manage, and optimize digital marketing campaigns across social media, search engines, email marketing, and other digital platforms.
• Oversee content creation, ensuring consistency in brand messaging and quality across all marketing materials.
• Manage and mentor the marketing team, including designers, content creators, and digital marketing specialists.
• Coordinate with internal teams to ensure timely delivery of marketing campaigns and projects.
• Monitor campaign performance, analyze key metrics, and provide actionable insights to improve results.
• Conduct market research, competitor analysis, and industry trend monitoring.
• Manage client relationships and participate in strategy discussions, presentations, and campaign reviews.
• Oversee social media strategy, content calendars, and community engagement activities.
• Collaborate with the sales and business development teams to support lead generation initiatives.
• Manage marketing budgets and ensure efficient allocation of resources.
• Ensure all marketing activities are aligned with brand guidelines and industry best practices.

Requirements

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 4–6 years of experience in marketing, with at least 2 years in a managerial or leadership role.
• Strong understanding of digital marketing, social media marketing, content marketing, SEO, and paid advertising.
• Experience managing multiple projects and campaigns simultaneously.
• Excellent communication, presentation, and interpersonal skills.
• Strong analytical and problem-solving abilities.
• Experience with marketing tools such as Google Analytics, Meta Business Suite, Google Ads, LinkedIn Campaign Manager, and CRM platforms.
• Ability to lead teams, manage deadlines, and work in a fast-paced environment.

Preferred Qualifications

• Previous experience working in a marketing, advertising, or creative agency.
• Experience handling international clients and multi-market campaigns.
• Knowledge of performance marketing and lead generation strategies.
• Experience managing creative and digital teams.