Director of Marketing & Growth

Director of Marketing & Growth

Scroll down to find the complete details of the job offer, including experience required and associated duties and tasks.
High-Growth Patented Jeep, Bronco & Pickup Truck Products CompanyEZ4X4 is looking for an exceptional Director of Marketing & Growth to help take our rapidly growing company to the next level.EZ4X4 designs, manufactures, and markets patented products for Jeep, Bronco, pickup trucks, and the automotive aftermarket. We have developed more than 30 exclusive patents and have our own manufacturing operation in China.We sell through our own e-commerce websites, Amazon, Walmart, dealers, B2B accounts, international markets, and major retail/big-box channels including Home Depot, Lowe's, Costco, and others.
OUR GOAL IS TO BUILD EZ4X4 INTO A $100 MILLION COMPANY.We are looking for a seasoned, modern-thinking, hands-on marketing leader with the vision, creativity, technical knowledge, leadership ability, attention to detail, and relentless determination to help us get there.This is not a position for someone who simply manages agencies and attends meetings.WE NEED A WORKING LEADER WHO OWNS THE RESULTS.
WHAT YOU WILL LEADYou will take ownership of our complete marketing operation, including:Websites and e-commerceSEO and organic searchAI-driven search and product discoveryFacebook / MetaInstagramTikTokYouTubeGoogle advertisingPaid and organic social mediaAmazon and WalmartB2B marketingDealer development and marketingInternational marketingEmail and retentionInfluencers and creatorsVideo productionPhotographyGraphic designAdvertising creative and copyConversion optimizationProduct launches and promotionsTrade shows and eventsBrand strategyMarketing analytics and KPIs
SOCIAL MEDIA MUST BE SECOND NATUREWe need someone who understands social media at an expert level.You must understand far more than posting content.You should know how to build audiences, create compelling content, develop short- and long-form video, create strong hooks, identify trends, work with influencers and creators, generate engagement, run paid campaigns, retarget customers, test creative, analyze performance, and convert attention into sales.We expect you to know what is happening in today's market and bring new opportunities to us before we have to ask for them.
SEO EXPERTISE IS REQUIREDYou must thoroughly understand modern SEO, including technical SEO, on-page SEO, keywords, content strategy, competitive research, product-page optimization, backlinks and authority, site architecture, Google Search Console, analytics, international SEO, and conversion.You must also understand how AI is changing search and product discovery.We don't need someone who simply hires an SEO agency.You must understand SEO well enough to develop the strategy, evaluate the work, identify problems, measure results, and hold the people executing it accountable.
CREATIVE VISION — AN EYE FOR PERFECTIONYou must have an exceptional eye for video, photography, graphics, websites, advertising, product presentation, and branding.You should immediately recognize when something can be better.You must also understand copyright, trademarks, image rights, music licensing, and proper use of creative assets.Good enough is not our standard.
A TRUE WORKING MANAGERYou will lead designers, social-media personnel, video creators, website personnel, agencies, freelancers, and other marketing resources.But you must also be willing to personally get into the work.We want someone who leads from the front, establishes clear daily and weekly priorities, develops people, maintains high standards, and holds the team accountable.
NUMBERS MATTERYou will monitor marketing results every day, including:Revenue • Traffic • Conversion • ROAS • CAC • Advertising • SEO • Organic Traffic • Social Media • Amazon • Walmart • Email • B2B Leads • Dealer Growth • International GrowthWe don't want someone who simply reports what happened.We want someone who understands why it happened and determines what we do next.
EXPERIENCE + MODERN THINKINGWe want seasoned experience combined with an extremely current, forward-thinking mindset.You must understand today's world of AI, social media, e-commerce, creators, influencers, video, SEO, marketplaces, digital advertising, and changing consumer behavior.We want someone who is constantly:Learning. Testing. Measuring. Improving.
SHOW US WHAT YOU HAVE ACCOMPLISHEDCandidates should have a demonstrated history of building brands, growing revenue, and leading successful marketing teams.Experience with automotive aftermarket, enthusiast brands, technical products, consumer products, or high-growth e-commerce is strongly preferred.Be prepared to show us:What did you grow?What did you change?What were the numbers?What were the results?
COMPENSATIONThis position offers a strong base salary plus substantial performance-based growth incentives.We want your financial success aligned with ours.If you help us grow, you should participate financially in that growth.
THE OPPORTUNITYWe have the products.We have 30+ exclusive patents.We have manufacturing.We have multiple sales channels.We have the ambition. xzbcwsv
NOW WE WANT AN EXCEPTIONAL MARKETING LEADER WHO CAN HELP US SCALE IT.Our objective: $100 million.If you are a seasoned, modern-thinking, creative, technically knowledgeable, hands-on marketing leader who is great with people and relentless about results, we want to meet you.