Creative Strategist

Key Responsibilties: Develop creative strategies and advertising angles across Meta, Google, video, and social. Define hooks, messaging, storytelling, and creative direction based on customer insights. Brief and manage a team of editors, designers, motion artists, photographers, and creators. Plan and execute creative testing across concepts, hooks, formats, and variants. Analyze creative performance metrics such as hook rate, hold rate, CTR, CPA, and creative fatigue. Build a structured learning system by documenting creative performance and insights. Manage creative execution across Meta, Google, YouTube, Performance Max, and Demand Gen. Align paid and organic social content to maintain a consistent brand story. Plan creative production and asset development around seasonal campaigns and peak periods. Requirements: 4–7 years of experience in a D2C brand or performance agency. Strong creative strategy and performance marketing experience. Proven portfolio of sales-driven advertising creatives. Strong understanding of Meta, Google, video, and social platforms. Comfortable with creative performance metrics and data. Strong team and creator management skills.