Primary Market Research Consultant
IQVIA · Bengaluru, India
FULL TIME
Job Description
Job Overview The role sits within the Research & Intelligence (R&I) team, which specializes in delivering integrated market research solutions by combining Primary Market Research (PMR) with Secondary Desk Research (SDR) to generate actionable insights for clients. The team leverages multiple data sources, advanced research methodologies, and leading-edge PMR capabilities to provide a holistic understanding of markets, stakeholders, and evolving healthcare landscapes. Essential Functions Lead the execution of quantitative Primary Market Research (PMR) projects, including ATUs, demand estimation, market assessments, patient journey/patient flow studies, segmentation, pricing and messaging research, and other strategic research initiatives, across multiple therapy areas, ensuring high-qualit
Details
| Company | IQVIA |
| Location | Bengaluru, India |
| Type | FULL TIME |
| Niche | marketing |
