Social Media Manager

The Knot Company · India

Company Description The Knot Company specializes in curated corporate gifting solutions that help organizations express appreciation, strengthen relationships, and elevate their brand. The company designs customized gifting experiences aligned with clients’ goals, audiences, and budgets, handling everything from concept and sourcing to packaging and delivery. With access to a wide supplier network, The Knot Company offers premium merchandise, gourmet hampers, personalized gifts, and unique experiences that leave lasting impressions. Headquartered in Jaipur with a branch office in Noida, the team focuses on creating meaningful moments of appreciation while removing the logistical hassle for clients.

Role Description The Social Media Manager is a full-time, on-site role based in Jaipur, responsible for managing and growing The Knot Company’s presence across social media platforms. This role involves planning and executing social media campaigns, creating and scheduling posts, optimizing content for reach and engagement, and monitoring performance metrics. The Social Media Manager will collaborate with internal teams to align content with brand messaging, promotional initiatives, and corporate gifting campaigns. Day-to-day tasks include developing content calendars, engaging with the online community, responding to messages and comments, and staying current with social media trends and best practices. The individual will also analyze results, prepare performance reports, and recommend improvements to strengthen brand awareness and lead generation.

Qualifications

• Strong skills in Social Media Marketing and Social Media Optimization (SMO) to plan, execute, and optimize campaigns across key platforms.
• Ability to develop and implement effective Content Strategy, including content planning, audience targeting, and campaign alignment.
• Excellent Communication and Writing skills for crafting clear, engaging, and brand-consistent posts, captions, and responses.
• Experience using social media analytics tools to track performance, generate insights, and adjust strategies based on data.
• Knowledge of corporate or B2B marketing, preferably in gifting, events, or related industries.
• Strong organizational and time-management skills, with the ability to manage multiple campaigns and deadlines.
• Comfort working on-site in Jaipur and collaborating with cross-functional teams.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.

Share resume on hr@theknotcompany.in