Business manager - offline

Designation: Business Manager - Offline
Location: Andheri East, Mumbai, Maharashtra
Employment Type: Full-time
Foxtale is one of India’s fastest-growing D2 C skincare brands, focused on creating science-backed, efficacy-driven skincare and personal care products tailored to Indian skin concerns and climate conditions. Founded in 2021 and headquartered in Mumbai, India, we are committed to high growth, operational excellence, and innovation in the beauty and personal care space.
We are looking for a sharp, execution-oriented Business Manager - Offline to work directly with the Channel Head – Offline at Foxtale. This is one of the highest-leverage roles in the offline org — you will act as an extension of the Channel Head, covering the full breadth of what the offline business runs on: GT distribution, trade marketing, retail expansion, P&L management, and analytics. You will own projects end-to-end, from ideation through execution and impact measurement, ensure nothing falls through the cracks across workstreams, and bring structure, speed, and clarity to a fast-scaling offline engine. You will serve as the operational second — tracking business action items from reviews and managing cross-functional dependencies. This is not a support role — it is a co-pilot role.
What You’ll Own
1. P&L Management & Business Analytics
Own key revenue, margin, and cost levers across the offline business
Track trade spend efficiency and identify cost optimisation opportunities across retailers, distributors, activations, and operations
Collaborate with Finance to monitor SKU and channel-level contribution margins and flag deviations early
Own the offline analytics layer — MRP-level sales tracking, DOH management, Mo M trends, and SKU-level sell-through
Leverage tech to optimise live dashboards and trackers; generate accurate insights decks with clear recommendations
2. Strategic Expansion
Lead GT retail expansion — identify geographic white spaces, evaluate new clusters, and prioritise markets using outlet density and competitive data
Own post-launch performance tracking to measure ROI and sharpen the expansion playbook over time
3. Distribution & DB Management
Track and improve numeric distribution, weighted distribution, and outlet coverage across GT markets
Own DB health reviews — monitor secondary sales performance, flag underperformers, and drive corrective action
Oversee stock flow, fill rates, and DMS accuracy in partnership with field teams
4. Marketing Initiatives Tracking
Monitor trade marketing activations end-to-end — POP visibility, CDU placements, shopper campaigns, and in-store branding across 10,000+ stores
Track execution adherence, measure campaign ROI (offtake uplift, footfall impact), and feed learnings back into planning
What We’re Looking For
Must-Have
3–5 years of experience in strategy or a similar function within an FMCG / consumer goods company
Proficiency in Advanced Excel / Google Sheets for sales tracking, reporting, and dashboarding
Proven ability to manage multiple projects simultaneously with structured thinking and clear documentation
Basic to moderate knowledge of LLMs and AI applications
Comfortable with on-ground GT market travel and building relationships with field teams and distributors
Strong written and verbal communication — able to present data as a business story to senior stakeholders
Structured problem-solving ability — comfortable breaking down ambiguous business problems into clear hypotheses and action plans
Comfort with P&L concepts — revenue, margin, trade spend, cost lines — and ability to draw commercial insight from financial data
What You’ll Get
A front-row seat to how a high-growth offline business is built — working directly with the Channel Head across every lever
Ownership of large-scale projects from day one — no hand-holding, high impact
A chance to build systems, playbooks, and processes that will scale with Foxtale