Senior Technical Lead

Adobe Analytics - Pan India Skill Requirements Technical Skills & Experience: Minimum 5 years of hands-on experience in web analytics, data collection, or a related technical field. Strong proficiency in JavaScript and deep familiarity with HTML/CSS and DOM manipulation. Demonstrated expertise in Adobe Launch (Data Collection), Adobe Analytics, and Adobe Experience Platform (AEP). Solid understanding of data layer design, XDM schemas, and event tracking best practices. Skilled in using browser debugging tools and network analysis for troubleshooting. Experience integrating third-party tags (Google Ads, Facebook, etc.) into digital platforms. Maintaining up-to-date documentation, governance frameworks, and process adherence for all analytics solutions. Experience providing technical directi