Assistant media manager (digital)

Purpose of the Role:

The Assistant Media Manager – Digital will be responsible for executing and optimizing digital media campaigns across Search, Social, Programmatic, and E-commerce platforms. This role requires strong hands-on expertise, operational rigor, and an analytical mindset to ensure campaigns are delivered efficiently, accurately, and continuously improved to drive performance outcomes aligned with business objectives.

Key Responsibilities:

Execute and manage campaigns across Google Ads (Search, Display, You Tube) , Meta Ads Manager , and Programmatic platforms (DV360 / The Trade Desk) Drive Search (SEM) execution , including keyword management, bidding, and ongoing optimization Ensure accurate campaign setup, trafficking, and QA for error-free delivery Monitor live campaigns and proactively address delivery, pacing, and performance issues Analyze performance data and share actionable insights and optimization recommendations Support campaign optimization through A/B testing, audience refinement, and bid adjustments Develop and maintain campaign reports (daily/weekly/post-campaign) with clear insights Track budgets, spends, and key performance metrics with high accuracy Execute and monitor E-commerce campaigns across Amazon, Flipkart, Blinkit (or similar platforms) Coordinate with internal teams and partners to ensure smooth execution and timely delivery.

Skills:

Platforms & Tools:

Google Ads (Search, Display, You Tube), Meta Ads Manager, Reach Planner, Insight Finder, Comscore, Meta Insigihts, Programmatic platforms (DV360 / The Trade Desk) E-commerce advertising platforms (Amazon, Flipkart, Blinkit, etc.)

Functional Expertise: Campaign delivery and optimization across brand and performance KPIs (CPM, CPV, Reach, Impressions, VTR, Video Views, CPA, ROAS) Familiarity with campaign measurement and verification tools (CM360, IAS or equivalent) Data analysis and reporting (Excel)

Experience:

3–6 years of hands-on experience in digital media execution across Search, Social & Programmatic campaigns.

Qualifications:

Graduate / Postgraduate (MBA or equivalent preferred)