Global Client Communication -B2B Mktg Acc Expansion ( MNC KPO) MUMBAI

Quotient Consultancy · India

Client Experience & Communications Manager – Key Updates

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Location : Vikhroli

CTC : 15 to 18 lkhs

B2B - Mktg

Account Expansion

Sales Force Mktg

Account Mktg Campaign

Contact Person : Divya : 9137265848 (Wassup)

qcprofile@gmail.com

• Location: Mumbai, India

Department: Global Marketing

Reporting: Director Marketing Centre of Excellence / Marketing leadership

Role Purpose

• Drive client growth, retention and expansion through:
• Account-Based Marketing (ABM)
• Account Manager enablement
• Strategic client communications
• Focus on cross-sell, upsell and expansion revenue from existing clients.

Key Responsibilities

1. ABM – Existing Client Growth

• Design ABM campaigns for existing accounts.
• Identify cross-sell/upsell opportunities.
• Build Target Account Lists.
• Track pipeline, expansion revenue and account engagement.

1. Account Manager Enablement

• Develop sales plays, talk tracks, objection-handling guides and email sequences.
• Conduct training for Account Managers.
• Maintain enablement material/library.

1. Client Communications

• Own newsletters and client updates.
• Prepare regulatory/compliance and product communications.
• Manage segmentation, consent and deliverability.
• Track engagement metrics such as open and click-through rates.

1. Client Engagement & Experience

• Support client events, roundtables, advisory boards and NPS programmes.
• Develop client advocacy, testimonials and case studies.
• Support retention of at-risk accounts and onboarding communications.

1. Cross-functional Collaboration

• Work with Regional Marketing, Product/Solutions Marketing, Marketing Operations, Account Management and Client Success.
• Use HubSpot for campaigns, segmentation, automation and reporting.

1. Performance & Reporting

• Track client conversion, expansion pipeline, newsletter engagement, ABM engagement and enablement adoption.
• Monthly reporting and QBR support.

Candidate Profile

• Experience: 3–5 years
• B2B marketing experience with focus on Client/Customer Marketing, ABM or Account Expansion
• Experience in:
• ABM programmes
• Sales enablement
• Client newsletters/communications
• Regulatory/lifecycle communications
• Preferred sectors: Professional Services, Financial Services, HR Tech or complex global B2B .

Skills

• ABM
• HubSpot
• Salesforce / VForce
• Excellent written communication
• Stakeholder management
• Data-driven campaign analysis
• Regulatory/compliance communications
• Project management
• Commercial/revenue-oriented mindset
• Ability to work across global time zones.

Education

• Bachelor's degree in Marketing, Business, Communications or related field
• ABM/HubSpot/customer marketing certifications are an advantage but not mandatory.

Most important sourcing keywords: ABM | B2B Marketing | Client Marketing | Customer Marketing | Account Expansion | Cross-sell | Upsell | Sales Enablement | HubSpot | Salesforce | Client Communications | Lifecycle Marketing