Key account executive-ecommerce

Sebamed India · Mumbai, India

Job description

Sebamed India is a leading skincare brand that offers dermatologist-recommended products formulated with a p H of 5.5 to support the skin's natural protective barrier. As part of the global Sebamed brand, which originated in Germany over 50 years ago, Sebamed India provides a range of personal care products for skin, hair, and baby care.

Role Key Account Executive- Ecommerce

Title/Designation - Key Account Executive

Function Domestic Sale

Department Consumer Products Division - Sebamed

Job Title: Key Account Executive-E Commerce

Role Purpose

The KAE e Commerce drives the strategic growth, profitability, and operational excellence of the brand across all national digital marketplaces and quick-commerce platforms. You will act as the primary bridge between the brands internal teams (Marketing, Supply Chain, Finance) and the external category managers at major e-tailers

Key Responsibilities

Strategic Account Management Joint Business Planning (JBP): Lead the development and execution of annual and quarterly growth plans with key partners (e.g., Nykaa, Swiggy) Relationship Management Maintain high-level relationships with Platform Category Managers to ensure the brand receives "preferred partner" status for new launches and flagship events. Market Share Growth: Identify white-space opportunities and optimize product assortments to gain category share.

Sales & P& L Ownership Revenue Targets: Take full ownership of Top-line (GMV) and Bottom-line (Net Sales) targets. Budgeting: Manage the Trade Marketing Spend (TMS) and Performance Marketing budgets to ensure a healthy Return on Ad Spend (ROAS).

Pricing & Promotions:

Design and execute pricing strategies, discount structures, and promotional calendars (e.g., Prime Day, Big Billion Days).

Digital Shelf & Operational Excellence Content Strategy: Oversee the " Digital Shelf" ensuring A+ content, high-quality imagery, and SEO-optimized listings are consistent across all platf orms. Supply Chain Coordination: Partner with logistics teams to maintain a 95%+ Fill Rate, manage inventory forecasting, and minimize " Out of Stock" (OOS) occurences.

Account Health: Monitor seller ratings, customer feedback, and return rates to protect brand reputation.

Data Analytics & Insi ghts Analyze weekly performance reports to track KPIs like Conversion Rate, Average Order Value(AOV), and Customer Acquisition Cost (CAC).

Monitor competitor activity and pricing trends to pivot strategies in real-time.

Required Skills & Qualifications

Category Requirements

Education MBA or Masters in Marketing, Business, or a related field.

Experience : 3- 8 years in e Commerce Key Account Management (KAM), preferably in

FMCG, Consumer, or D2 C.

Technical Proficiency in Amazon Vendor/Seller Central, Flipkart Commerce Hub, and MS

Excel(VLOOKUPs, Pivot Tables).

Soft Skills: Strong negotiation skills, data-driven storytelling, and the ability to work in a high-pressure, fast-paced environment.

Key Performance Indicators (KPIs)Primary Sales: Achieving annual budget numbers GMV Growth: Year-over-Year (Yo Y) percentage increase in sales. ROAS: Efficiency of marketing spend on-platform.

Share of Voice (SOV): Visibility of the brand versus competitors in search results.

Promotion Accuracy: Zero errors in pricing or discount setups during live events.