Sales Automation & Growth Marketing Specialist

If you’ve built HubSpot workflows, sequences, and lead routing from scratch, and you judge your work by qualified pipeline rather than impressions, this role is for you.Block Equity Group connects small and mid-sized businesses with funding solutions, from SBA financing to revenue-based financing and other commercial funding options. We’re hiring a Sales Automation & Growth Marketing Specialist to own outbound lead generation and rep operations for our Business Development team.This is a hands-on HubSpot role, not brand marketing. You’ll take prospect data, segment it, build automated outreach in HubSpot, write the messaging, monitor engagement, and route qualified, engaged prospects to our BDRs.

Make your application after reading the following skill and qualification requirements for this position.
Pay: $80,000 to $100,000 base salary, depending on experience, plus performance-based bonus/commission eligibilityWorkplace: Midtown Manhattan, New York, NY
What You’ll DoHubSpot Ownership & Rep OpsOwn day-to-day HubSpot for outbound: workflows, active/static lists, segmentation, sequences, campaigns, custom properties, lifecycle stages, and reporting dashboardsBuild and maintain lead routing, assignment, and handoff so engaged prospects reach a BDR fast, with full contextKeep the CRM clean at scale: dedupe, suppression lists, opt-outs, bounce handling, data hygiene, and accurate campaign attributionMaintain sending health across domains and inboxesOutbound CampaignsSegment large prospect lists by industry, company size, geography, revenue/financing signals, and other business financing criteriaBuild multi-touch campaigns across email, SMS, and phone using HubSpot and our texting platformWrite and test cold emails, follow-up sequences, and SMS messagesRun structured A/B tests on audience, offer, messaging, and cadence; cut what doesn’t work and scale what doesPerformance & OptimizationTrack reply rate, positive reply rate, engagement, meetings/qualified opportunities, and conversions by campaign, segment, and repReport weekly on what’s working, what isn’t, and what you’re changing nextWork directly with Business Development and leadership to open new verticals and lead sourcesAs the role develops, you’ll also support paid digital (Meta and other channels), landing pages, retargeting, lead generation funnels and quiz/form flows feeding HubSpot, and sales collateral that supports outbound.
Requirements2 to 5+ years in sales automation, marketing automation, demand generation, RevOps/sales ops, or growth marketing supporting an outbound B2B sales teamStrong, hands-on HubSpot experience. You must have personally built workflows, lists/segmentation, sequences, campaigns, and reports in HubSpotExperience running cold email and SMS campaigns at volume, including deliverability, compliance, and opt-out handlingStrong cold outreach copywriting: you can write a short email a business owner would actually answerComfortable working with large, messy prospect lists (100k+ records) and using data to decide targetingAnalytical: you read campaign data and change targeting, copy, or cadence based on itPlusesSalesmsg or a similar HubSpot-integrated SMS platformExperience in small business lending, commercial finance, fintech, merchant services, financial services, or another high-volume B2B environmentPlaid experience, especially in fintech or lending (bank connection, income/cash flow verification, underwriting, or marketing a product built on Plaid)Lead enrichment, list building, or data validation tools
What Success Looks LikeFirst 30 days: Audit our HubSpot, lists, workflows, and live campaigns; fix the top routing and hygiene issues; ship your first segmented campaign. xzbcwsv First 60 days: A repeatable campaign calendar running across key segments, with clean reporting BDR leadership actually uses.First 90 days: Measurably improved reply and qualified opportunity rates over baseline, and a testing roadmap you own.