Data & MarTech Analyst

FlairX · India

We're hiring for one of our clients—a purpose-driven organization working at the intersection of well-being, education, and transformational learning.

We are looking for a Data & MarTech Analyst who can turn data into insights, insights into action, and systems into smarter growth.

If you enjoy working across marketing analytics, BI, data integration, CRM, and automation, this could be an exciting opportunity to make a real impact.

What You'll Do

• Analyse the lead-to-enrollment funnel across acquisition, GaCB, demos, CTWA, GSS and teacher conversion
• Identify funnel drop-offs, lead quality issues, conversion gaps and opportunities
• Analyse campaign, channel, geography, segment and cohort performance
• Build and maintain Power Bl dashboards for marketing, funnel, GaCB, demos, GSS, teachers and revenue
• Develop reliable data models, measures and KPI definitions and automate recurring reports
• Build and maintain data connectors using APls, exports and other methods
• Integrate data from Slixta, Meta, Google, GA4, AlSensy, Zoom, call-centre systems and other platforms
• Use Python for data cleaning, transformation, analysis and automation
• Support CRM configuration, lead routing, workflows, data structures and reporting
• Improve lead allocation, deduplication, tracking and data quality
• Support integrations between CRM, marketing platforms and other systems
• Support data and measurement needs for new initiatives including new funnels, Al-assisted lead engagement, lead scoring, new channels and marketing automation
• Answer business questions using data and translate findings into actionable recommendations

Must Have

• 3-6 years of relevant experience in analytics, Bl, growth analytics, marketing analytics, revenue operations or a similar role
• Strong Power BI skills, including data modelling and DAX
• Good working knowledge of Python, particularly pandas and data manipulation
• Good SQL skills
• Understanding of APIs, JSON and data integration
• Strong Excel / Google Sheets skills
• Understanding of marketing funnels, conversion metrics and attribution
• Familiarity with CRM and marketing automation concepts

Good to Have

• Experience with Meta Ads, Google Ads and GA4
• Experience with CRM platforms such as Hubspot, Zoho or similar
• Experience with WhatsApp / AlSensy or similar platforms
• Experience with ETL / data pipelines or cloud databases
• Experience with lead scoring, automation or Al-enabled marketing