Content Writer

ExcelR · Bengaluru, India

About the Role

We are looking for a creative and detail-oriented Content Writer to join our team. In this role, you will craft compelling, learner-centric content across multiple formats, blog articles, course descriptions, landing pages, email campaigns, and more, that drives engagement, and strengthens brand authority in the ed-tech space. You will collaborate closely with design, marketing, and SEO to translate complex concepts into clear, accessible, and SEO-optimised content that resonates with students, educators, and parents alike.

Key Responsibilities

• Research, write, edit, and proofread high-quality content for blogs, landing pages, and email marketing.

• Co-ordinate with the marketing and product teams, ensuring timely delivery of content aligned with campaign launches, course releases, and seasonal academic cycles.

• Apply on-page SEO best practices including keyword research, strategic keyword placement, meta titles, meta descriptions, header-tag hierarchy, internal linking, and image-alt optimisation to improve organic visibility and search rankings.

• Collaborate with designers, and other teams to develop content for e-learning modules, and tutorial videos.

• Analyse blog performance using tools such as Google Analytics, Google Search Console, or SEMrush; generate monthly performance reports and recommend data-driven improvements to content strategy.

• Maintain and enforce brand voice, tone, and style-guide standards across all content touchpoints, ensuring consistency whether writing a 2,000-word article or a 280-character social post. equired Qualifications • Bachelor’s degree in English, Journalism, Mass Communication, Marketing, or a related field.

• 0–5 years of professional content writing experience; prior experience in EdTech, e-learning, SaaS, or digital media is strongly preferred.

• Demonstrable understanding of SEO fundamentals: keyword research tools, on-page optimisation techniques, and content structuring for search intent. • Exceptional command of English grammar, spelling, and punctuation with the ability to adapt tone and register for different audiences (students, parents, educators, corporate learners).

• A strong creative flair with the ability to transform dry or technical educational material into engaging, relatable, and share-worthy content.

• Strong portfolio or writing samples showcasing versatility across formats (long-form articles, social media copy, email campaigns, video scripts).