Senior social media

Position - Senior Manager Social Media

Location - Mumbai

Key Responsibilities:

Strategy & Growth

Develop and lead the overall social media strategy for Pinkvilla across platforms including Instagram, X, Snapchat, Linked In, reddit, App and emerging platforms. Build platform-specific growth strategies to increase: Followers and subscribers Reach and impressions Engagement rates App MAUs User acquisition and retention Identify new opportunities, trends, formats, and platform features to drive audience growth and brand visibility. Create short-term and long-term roadmaps for social media expansion and monetization opportunities.

Execution & Team Management

Oversee end-to-end execution of all social media activities and campaigns. Lead and manage the social media team including content planners, editors, designers, video teams, and platform managers. Ensure timely publishing, optimization, and performance tracking of all social content. Maintain consistency in brand tone, visual identity, and platform positioning.

Audience Acquisition & Engagement

Drive user acquisition strategies through organic social growth, collaborations, creator partnerships, trend-driven content, and viral formats. Build strong audience engagement strategies to improve community interaction and loyalty. Analyze audience behavior and optimize content strategies accordingly.

Content & Innovation

Collaborate closely with editorial, video, branded content, and marketing teams to create high-performing content. Conceptualize innovative content formats, campaigns, and social-first IPs. Stay updated with social media trends, entertainment news cycles, meme culture, and platform algorithm changes.

Analytics & Reporting

Monitor platform performance metrics and generate actionable insights. Track KPIs such as engagement, growth, watch time, CTR, shares, saves, and conversion metrics. Present monthly growth reports, insights, and strategy recommendations to leadership.

Desired Skills & Qualifications

6+ years of experience in social media strategy and audience growth. Prior experience in entertainment, media, digital publishing, or creator ecosystems preferred. Strong understanding of platform algorithms, analytics tools, and audience behavior. Proven track record of scaling social media pages and driving organic growth. Excellent leadership, communication, and stakeholder management skills. Strong creative thinking and trend forecasting abilities. Ability to work in a fast-paced and highly dynamic environment